Logo Signature System

The University’s official logo signature system supports the institutional identity while allowing individual unit recognition. Created for divisions, colleges, schools, departments, institutes, centers and select campus units, the logo signature is a simple, readable device that identifies these areas as integral parts of the University.

The logo signature system includes four unique configurations, providing flexibility of use while maintaining institutional and unit recognition.

• The primary vertical and horizontal logo signatures include the UWF Lettermark, unit name and the “University of West Florida” wordmark.
• The secondary horizontal and vertical logo signatures include the UWF Lettermark and the unit name. This configuration removes the full wordmark and is recommended when spatial restrictions require displaying the logo at small sizes.

Usage Guidelines and Standards

Unit marketing materials must use their respective unit logo signature. The standards for use are as follows:

• UWF logo signatures should never be recreated, modified or emulated and alterations are prohibited. This includes all elements and their proportions. The addition of taglines, icons or graphic elements is also prohibited. Please refer to improper usage for more details.
• UWF logo signatures may only be portrayed in four-color or one-color versions as follows.
  
  • The four-color version uses Argo Navy for the text and for the horizontal or vertical rule. The UWF Lettermark is the full color version, using Argo Navy, Argo Green, Cannon Green and white. This is the primary color configuration to be used whenever possible.
  • The one-color versions may only be used in Argo Navy, black and white.
  • The shadow may be removed in limited circumstances to use the three-color version, if absolutely necessary. 
• UWF logo signatures may not be used as a background for text or graphics and must be surrounded by an official clear area. Do not place text over the logo or add elements from the logo to other graphics or illustrations.
• UWF logo signatures are scalable. The primary horizontal and the primary vertical logo signatures should not be scaled with the text "University of West Florida" smaller than 1 inch in width. The secondary logo signature should not scale the vertical lettermark smaller than 0.5 inches in width. 
• UWF logo signatures are not to be used on official UWF stationery or on any marketing materials created with the intent to brand and/or market the overall University.
• UWF logo signatures should not be added to University email signatures. The UWF email signature generator adds the institutional logo.
• UWF logo signatures are not to be used on pages within uwf.edu, as all pages use the institutional logo in the header and footer and departments/units are identified using their respective home page titles.

UWF logo signatures should be used on unit marketing materials and internal documents. Usage examples include:

• Printed materials, including but not limited to posters, flyers, invitations, brochures, presentations, publications, banners, event collateral and booklets.
• Promotional materials, including but not limited to pens, cups, tablecloths, t-shirts/apparel and notepads.
• Digital marketing materials, including but not limited to graphic headers, e-vites, e-newsletters and social media.

For questions regarding where to use the UWF logo signatures, email brand@uwf.edu.

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University Signatures

University Marketing and Communications builds and provides logo signatures for official University divisions, colleges, schools, departments, institutes, centers and select campus units. A library of UWF logo signatures is located below in a variety of file formats. If your area is not represented and you believe it should be, submit a New Logo Signature form to request the creation of an official logo signature for your area.

These logos must be used in accordance with the standards outlined above. Please review and understand these standards before downloading any files. For information about the file formats, please review our Explanation of File Types.

Divisions

Colleges