Development of Logos

Brands are most effective when they are centralized and consistent. Decentralized and inconsistent branding results in confusion and a lack of resonance and engagement among our key audiences.

While our brand is not limited to our logo alone, it is our most recognizable visual asset and the key to connecting all visual University communications. Unique logos that represent divisions, colleges, schools, centers, departments, programs or offices outside of UWF’s brand standards are not permitted. When individual marks are developed, the overall brand is diluted as the symbols compete and create confusion. Limited exceptions are made on a case-by-case basis in specific, unique circumstances.

All requests for an exception must be submitted to UMC for review. If appropriate, UMC will work with the requesting unit’s Vice President for potential approval. In cases where permission is granted, UMC is responsible for the oversight of all new logos or marks, whether executed in-house or through a vendor, to ensure compliance with the institutional brand.

Please email brand@uwf.edu for more information and guidance.