Please ensure Javascript is enabled for purposes of website accessibility Retired Logos and Unsupported Marks | University of West Florida
Skip to main content
University of West Florida lettermark University of West Florida logo University of West Florida logo

Retired Logos and Unsupported Marks

In order to increase brand recognition, it is imperative that all University marketing and communications utilize official, current University logos and marks. Retired logos and unsupported marks diffuse the institution’s brand awareness and create confusion. The Evolving Nautilus logo will sunset July 1, 2027. The use of all other retired marks is prohibited.

Retired Marks

These marks belong to UWF but have been taken out of circulation to focus on marks that support the current visual identity.

Collective of retired or unsupported UWF logos and marks.

Unsupported Marks

Sub-brands created outside the brand standards are prohibited. Individuality of units, programs or efforts should be expressed through unique photography and messaging that aligns with the brand, rather than by the creation of off-brand marks. The most effective way to gain recognition is to use the UWF brand and to link your unit's reputation to the overall UWF narrative.