Logo Basics
Official University logos are the primary identifiers for the University of West Florida. They serve as the most immediate and recognizable way for University audiences to know they are interacting with UWF and assist with unifying our brand across the institution.
UWF’s visual identity steers the University's image and reputation, and our logos are at the helm. Using the correct versions of our logos and institutional identifiers is imperative in maintaining brand integrity. Standards for each mark ensure that logos and identifiers are presented as intended, ensuring legibility and consistency and, in turn, strengthening brand recognition.
Official University logos are not permitted to be shared with partners, vendors or others outside of the University without approval from University Marketing and Communications.