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Logo Basics

Official University logos are the primary identifiers for the University of West Florida. They serve as the most immediate and recognizable way for University audiences to know they are interacting with UWF and assist with unifying our brand across the institution.


The visual identity of UWF helps to create and sustain a strong image and reputation for the University. Using the correct version of these logos and institutional identifiers is imperative in maintaining brand integrity. The standards for each version ensure that the logos and identifiers are clearly visible and integrate with the design in which they are presented.

Official University logos are not permitted to be shared with partners, vendors or others outside of the University without approval from Institutional Communications.