Logo Signature System
The University’s official logo signature system supports the institutional identity while allowing individual unit recognition. Created for divisions, colleges, schools, departments, institutes, centers and select campus units, the logo signature is a simple, readable device that identifies these areas as integral parts of the University.
The logo signature system includes four unique configurations, providing flexibility of use while maintaining institutional and unit recognition.
- The primary vertical logo signature includes the Nautilus Shell, unit name and the text “University of West Florida.” The primary horizontal logo signature includes the Nautilus Shell, unit name and the text “University of West Florida.”
- The secondary logo signature includes the vertical lettermark and the unit name. This configuration is recommended when spatial restrictions require displaying the logo at small sizes.
- The embroidery logo signature includes the horizontal lettermark and the unit name. This configuration uses larger, bolder elements and is restricted for use on embroidered items.
Primary Vertical Logo Signature
Primary Horizontal Logo Signature
Secondary Logo Signature
Embroidery Logo Signature
Unit marketing materials must use their respective unit logo signature. The standards for use are as follows:
- The UWF logo signatures should never be recreated, modified or emulated and alterations are prohibited. This includes all elements and their proportions. The addition of taglines, icons or graphic elements is also prohibited. Please refer to improper usage for more details.
- The UWF logo signatures may only be portrayed in two-color or one-color versions as follows.
- The two-color version uses UWF Blue for the text, the horizontal or vertical rule and the bottom portion of the nautilus shell. The shell’s sun rays are in Nautilus Blue. This is the primary color configuration to be used whenever possible.
- The one-color version may only be used in UWF Blue, black and white. UWF Blue should be used whenever possible.
- The UWF logo signatures may not be used as a background for text or graphics and must be surrounded by an official clear area. Do not place text over the logo or add elements from the logo to other graphics or illustrations.
- The UWF logo signatures are scalable. The primary vertical and the primary horizontal logo signatures should not be scaled with the text "University of West Florida" smaller than 1.5 inches in width. The secondary logo signature should not scale the vertical lettermark smaller than 0.5 inches. The embroidery logo signature should not scale the horizontal lettermark smaller than 0.25 inches. Proportions may not be altered.
- The UWF logo signatures should not be added to University email signatures.
UWF logo signatures should be used on unit marketing materials and internal documents. Usage examples include:
- Printed materials, including but not limited to posters, flyers, invitations, brochures, presentations, publications, banners, event collateral and booklets.
- Promotional materials, including but not limited to pens, cups, tablecloths, t-shirts/apparel and notepads.
- Digital marketing materials, including but not limited to graphic headers, e-vites, e-newsletters and social media.
UWF logo signatures are not to be used on official UWF stationery or on any marketing materials created with the intent to brand and/or market the overall University. Logo signatures are also not to be used anywhere on uwf.edu, as all pages use the institutional logo in the header and footer and departments are identified using department home page titles. For questions regarding where to use the UWF logo signatures, email brand@uwf.edu.
University Signatures
University Marketing and Communications builds and provides logo signatures for official University divisions, colleges, schools, departments, institutes, centers and select campus units. A library of UWF logo signatures is located below in a variety of file formats. If your area is not represented and you believe it should be, submit a New Logo Signature form to request the creation of an official logo signature for your area.
These logos must be used in accordance with the standards outlined above. Please review and understand these standards before downloading any files. For information about the file formats, please review our Explanation of File Types.
Divisions
- *Division of Academic Affairs
- Academic Advocacy and Graduation Success
- Academic Excellence in Instructional Strategies Center
- Argo Central
- Argo Scholar Commons
- Argo Teaching Academy
- Center for Behavior Analysis
- Center for Teaching, Learning, and Technology
- College Student Affairs Administration
- Continuing Education
- Department of Instructional Design and Technology
- EdD EdS Program Office
- eLearning
- Emerald Coast
- Enrollment Affairs
- Enrollment Technology Services
- Explore Camps
- General Education
- Graduate Council
- Graduate School
- Graduate Student Advisory Board
- Haas Center
- Information Technology Services
- ITS HelpDesk
- Learning Sciences Institute
- Leisure Learning
- Military and Veterans Resource Center
- Office of Academic Advocacy and Graduation Success
- Office of Financial Aid and Scholarships
- Office of Institutional Effectiveness
- Office of Strategic Graduation Initiatives
- Office of the Provost
- Office of the Registrar
- Office of Undergraduate Research
- Pickens Multimedia Studio
- Research Administration & Engagement
- Research Integrity Office
- School of Education
- Sea3D
- University Libraries
- *Division of Academic Engagement and Student Affairs
- Argo Pantry
- Argos Autism Program
- Argos Early Arrival
- Career Development and Community Engagement
- Center for Academic Success
- Center for Asian Studies
- Community and Employer Engagement
- Community Scholars
- Commuter Student Services
- Counseling and Psychological Services
- Dean of Students Office
- Educational Research Center for Child Development
- Equal Opportunity Office
- Family Programs
- First Year Advising
- Florida-Japan Linkage Institute
- Fraternity and Sorority Life
- High-Impact Practices and Experiential Learning
- Housing and Residence Life
- Intensive English Program
- Kugelman Honors Program
- Office of Campus Culture and Access
- Office of Design and Communication
- Office of International Affairs
- Office of Student Rights and Responsibilities
- Office of the Vice President for Academic Engagement and Student Affairs
- Outdoor Adventures
- Quality Enhancement Plan
- Recreation and Wellness
- Student Accessibility Resources
- Student Code of Academic Conduct Hearing Committee
- Student Code of Conduct Hearing Committee
- Student Engagement
- Student Health Services
- Take Stock Collegiate Scholars Program
- Testing Services
- Title IX Programs
- TRiO Student Support Services
- Tutoring and Learning Resources
- Undergraduate Admissions
- University Commons and Event Services
- *Division of Finance and Administration
- Argo Food
- Building and Grounds Management
- Business and Auxiliary Services
- Catering Services
- Controllers Office
- Copy Services
- Emerald Coast Bookstore
- Emergency Management
- Environmental Health and Safety
- Facilities
- Facilities Management
- Licensing
- Materials Management and Special Events
- Nautilus Card
- Office of the Vice President for Finance and Administration
- Parking and Transportation Services
- Postal and Passport Services
- Procurement and Contracts
- Records Management
- Student Accounts and Cashier
- Student Printing
- Trademark Licensing
- University Police Department
- UWF Bookstore
- Vending Services
- *Office of the President
- Board of Trustees
- General Counsel
- Government Relations
- Human Resources
- Internal Auditing and Compliance
- Office of Compliance and Ethics
- Office of Internal Auditing and Management Consulting
- Office of Public Policy Events
- Office of Workforce Development
- Reubin O’D. Askew Institute for Multidisciplinary Studies
- Staff Senate
- UWF Talent Catalyst
Colleges
- *College of Arts, Social Sciences and Humanities
- Archaeology Institute
- Center for Fine and Performing Arts
- Department of Anthropology
- Department of Art and Design
- Department of Communication
- Department of Criminology, Criminal Justice, and Legal Studies
- Department of English
- Department of History and Philosophy
- Department of Theatre
- Dr. Grier Williams School of Music
- Jerry Louis Maygarden Undergraduate Communication Program
- Marine Services Center
- Reubin O’D. Askew Department of Government
- SEA Makerspace
- The Art Gallery
- UWF Singers
- Womens Gender and Sexuality Studies
- World Languages
- Writing Lab
- *Hal Marcus College of Science and Engineering
- Center for Environmental Diagnostics and Bioremediation
- Department of Biology
- Department of Chemistry
- Department of Computer Science
- Department of Cybersecurity and Information Technology
- Department of Earth and Environmental Sciences
- Department of Intelligent Systems and Robotics
- Department of Mathematics and Statistics
- Department of Mechanical Engineering
- Department of Physics
- Dr. Muhammad Harunur Rashid Department of Electrical and Computer Engineering
- GeoData Center
- Gulf Islands Research and Education Center
- Institute for Analytics and Industry Advancement
- Office of Academic Success and Innovative Strategies
- Tyler Chase Norwood Construction Management
- U-RISE Scholars
- *Lewis Bear Jr. College of Business
- Aerospace Studies
- Aylstock, Witkin, Kreis & Overholtz Center for Leadership
- Business Intelligence Management
- Center for Entrepreneurship
- Center for Supply Chain Management Excellence
- Department of Accounting and Finance
- Department of Business Administration
- Department of Commerce
- Executive MBA Program
- Executive Mentor Program
- General Business
- Global Hospitality and Tourism Management
- Human Resources Management
- Information Security Management
- Louis Maygarden Center for Financial Literacy
- MAcc Program
- MBA Program
- Military Science
- Sport Management
- Student Engagement and Advising Center
- *Usha Kundu, MD College of Health
- Center for Interprofessional Education and Practice
- Department of Health Sciences and Administration
- Department of Medical Laboratory Sciences
- Department of Movement Sciences and Health
- Department of Psychology
- Department of Public Health
- Department of Social Work
- Master of Healthcare Administration
- Master of Science in Athletic Training
- School of Nursing
- UWF FSU Physician Assistant Program
- Wright Family Institute for Global and Population Health