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The need to communicate clearly and concisely has never been greater. Our Bachelor of Arts in Communication features five concentrations of study: advertising, communication, journalism, public relations and telecommunications.

UWF develops tomorrow’s leaders by teaching the principles and skills needed for successful careers in the ever-changing communication field. You will get real-world experience solving problems for real clients.

Why Study Communication at UWF?

Employers across all types of organizations need employees skilled in written and verbal communication.

UWF's communication program prepares you for a successful career in today’s communication professions. You will combine classroom instruction with hands-on learning, client-based projects, community engagement opportunities and internships.

What You Will Learn

You will choose a curriculum that best suits your interests and career goals by mixing and matching courses from our of five areas of concentration: advertising, communication, journalism, public relations or film and telecommunication.

Our program blends academic theory with project-oriented classroom assignments and hands-on experience to help you become a skilled professional. You will develop communication skills with personable instructors who foster a supportive climate while emphasizing quality work and high standards.

You will also have ample opportunities to flex the skills you've learned in the classroom in an internship and in our student organizations: Speech and Debate, Club Ad, Film ClubFlorida Public Relations Association and The Voyager student newspaper. Our students have won the State Advertising Championship seven times, more than 100 ADDY Awards for Creative Excellence and a National Forensic Association Championship for speech and debate. Our students have also received numerous accolades from the Southeast Journalism Conference and been recognized multiple times with the Florida Public Relations Association's Golden Image Award.

We also offer a General Communication minor, a Social Media Communication Certificate, as well as two specialized communication minors: Strategic Communication for the Sciences and Leadership Communication for students majoring in other disciplines who want to boost their skills.

Concentrations

You will learn how strategically developed advertising impacts the media, the consumers and our society. Our program provides hands-on, immersive courses that allow you to develop strategies as well as creative elements for print and digital media properties.

You will develop skills in professional writing, presentation, public speaking, leadership and organizational dynamics. The program will prepare you to fulfill leadership roles in human resources, event planning, management and media relations.

Journalism courses emphasize the development of writing skills throughout the curriculum. You will be prepared for a career as a reporter or editor, whether in print or in the digital landscape.

Public relations courses will help you acquire the skills and knowledge to compete for a wide variety of jobs in such fields as media relations, corporate communications, event planning, public affairs, fundraising, internal communications and nonprofit advocacy.

You will learn the art and craft of film, television, and radio production and take part in hands-on learning, including practicums in film and documentary/news. You will experience a wide variety of coursework including television and film direction, radio and digital production, writing, and broadcast management.