All brands communicate. In today’s hyperconnected world, what organizations communicate and how they communicate, matter. Organizations are looking for communication leaders who understand how to craft compelling and meaningful messages that not only engage, but inspire, inform, entertain, and educate employees, customers and the world.
The Bachelor of Arts in Communication (B.A.) program at the University of West Florida on the Emerald Coast is not like other programs. With a strong focus on integrating both theoretical and practical education from accomplished scholars, experienced practitioners and communication experts from a variety of backgrounds, the Communication Program on the Emerald Coast is designed specifically to address the growing demands of communication professionals in both the public and private workplace. Whether you’re an experienced professional wanting to expand your skill sets and advance your career, or a future communicator breaking out into the field or into a new role, the University of West Florida will help you finish strong.
As organizations grow and brands work to connect with a wide variety of audiences, Communication experts and leaders will be needed to help build and shape an organization’s relationship with its audiences. The University of West Florida will help students prepare for a highly demanding workplace across a variety of disciplines, including: Public relations, advertising, military communication, journalism, corporate communications, social media, and healthcare communication.
As a Northwest Florida State College transfer student, we are very fortunate to have access to quality education and instructors in our own backyard. The opportunities for diversity and advancement both academically and professionally are endless, and something that I believe every student should be excited to take advantage of.
Connecting students to real world professionals enriches their educational experiences. The program is immersive, comprehensive and integrated; which prepares them for a future in communication across a variety of disciplines and career paths.
The program combines distance learning, online classes with face-to-face courses that help provide a well-rounded learning environment for a wide variety of students.
UWF partnering with industry professionals helps to bring the workplace into the classroom. Students don’t just learn theory, they learn practical strategies from experts who are on the ground, and the frontlines of their brands.
These classes are taught by our university president, industry experts and experienced professionals in the field. Classes are experiential, high-impact and hands-on.
The program is taught by a diverse group of experts from a range of backgrounds, providing students with a comprehensive and integrated educational experience that prepares them for the communications field.
Students will learn under experienced, award-winning and nationally-recognized experts: leaders in the fields of business, education, healthcare, military, and mass media. Through the program, students will gain intimate understanding and insight into strategic communications, management and digital communications. Using research and data as your guide, students will design, execute and evaluate communication campaigns, deliver recommendations for projects, and evaluate competitor strategic communication efforts to identify trends and points of differentiation.