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Huang,Ying_211

Ying Huang

Biography

Dr. Ying Huang, professor of communication, teaches advertising, quantitative research methods and visual communication.

Huang is a social scientist whose research is informed by her global experiences in four continents. Her research mainly focuses on visual framing, and the content and effects of advertising messages. She has published articles and a book review in a variety of peer-reviewed academic journals, including Sex Roles: A Journal of Research, International Communication Gazette, Journal of International Consumer Marketing, Media, Conflict and War, Asian Cinema, and Mass Communication and Society.

In addition to her academic writing, Huang developed content for a new graduate course on visual communication where students will learn the theories and practices of multiple visual media. She is also the primary faculty advisor of ClubAd, the UWF student chapter of the American Advertising Federation. 

Degrees & Institutions

She received a bachelor’s of law degree from Fudan University, Shanghai, China, and a master’s degree in media management and a doctorate degree in mass communication and media arts, both from Southern Illinois University Carbondale.

Keywords: visual communications, visual framing, advertising, research methods