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Presidential Goals

President Martha D. Saunders’ overarching goals include enhanced physical facilities and intellectual infrastructure and increased visibility for the University. These goals are intended to spur new energy and innovation in the pursuit of the University’s mission and vision. Each activity builds on well-established strategies that have and will continue to guide our actions.


Strategic Direction 1: Learner Centered and Focused

Strives to deliver high-quality diverse learning opportunities and experiences, and aligns resources to deliver exceptional support services and learning opportunities.

Goals and Objectives

  • Add five full scholarships.
  • Implement and track PBF funding Metric 10A.
  • Achieve 100% housing utilization of total available beds.
  • Expand health and wellness services for students and employees.
  • Align academic departments with transfer opportunities.
  • Increase scholarship funding for UWF Emerald Coast.

Strategic Direction 2: Personnel Investment and Engagement

Aims to attract, retain and develop high‐quality, diverse faculty and staff. Recognizes, rewards and celebrates faculty and staff for their contributions to student development, and embraces a culture of shared responsibility.

Goals and Objectives

  • Search for Usha Kundu, MD College of Health Dean.

Strategic Direction 3: Academic Programming, Scholarship and Research

Builds programs of distinction that enhance UWF's reputation for educational excellence.

Goals and Objectives

  • Enhance Emerald Coast offerings, student support and community engagement.
  • Enhance online programming.
  • Launch BS in Human Resources Management.
  • Enhance the research and creative activities culture and opportunities.

Strategic Direction 4: Community and Economic Engagement

Expands outreach and engagement in the community while maximizing the University's educational impact and visibility, as well as strengthening our collaborative partnerships involved with academic programs, research and other scholarly activities.

Goals and Objectives

  • Achieve & sustain 5% alumni engagement.
  • Implement external relations 3-year plan.
  • Execute a feasibility study and establish the Steering Committee for the Capital Campaign.
  • Continue Silent Phase of Capital Campaign.
  • Launch Public Phase of the Capital Campaign.

Strategic Direction 5: Infrastructure

Promotes UWF’s properties as desirable destinations for educational, cultural, professional and personal activities.

Goals and Objectives

  • Complete and launch landscape master plan [Phase I].
  • Complete development of Campus Master Plan.
  • Implement Campus Master Plan.
  • Manage CARES/HEERF funds.
  • Enhance academic technology infrastructure.
  • Develop UWF Strategic Plan.
  • Launch and implement UWF Strategic Plan.
  • Build Gooden Center Addition.
  • Renovate field house.