Presidential Goals

President Martha D. Saunders’ overarching goals include enhanced physical facilities and intellectual infrastructure and increased visibility for the University. These goals are intended to spur new energy and innovation in the pursuit of the University’s mission and vision. Each activity builds on well-established strategies that have and will continue to guide our actions.


Strategic Direction 1: Learner Centered and Focused

Strives to deliver high-quality diverse learning opportunities and experiences, and aligns resources to deliver exceptional support services and learning opportunities.

Goals and Objectives

  • Add five full scholarships.
  • Implement and track PBF funding Metric 10A.
  • 100% housing utilization of total available beds.
  • Expand health and wellness services for students and employees.
  • Align academic departments with transfer opportunities.
  • Increase scholarship funding for UWF Emerald Coast.

Strategic Direction 2: Personnel Investment and Engagement

Aims to attract, retain and develop high‐quality, diverse faculty and staff. Recognizes, rewards and celebrates faculty and staff for their contributions to student development, and embraces a culture of shared responsibility.

Goals and Objectives

  • Complete reorganization of division of student affairs.
  • Hire additional world class faculty.

Strategic Direction 3: Academic Programming, Scholarship and Research

Builds programs of distinction that enhance UWF's reputation for educational excellence.

Goals and Objectives

  • Expand Emerald Coast programming.
  • Increase online programming.
  • Launch BS in Construction Management.
  • Launch MS in Athletic Training.
  • Launch MA in International Affairs.

Strategic Direction 4: Community and Economic Engagement

Expands outreach and engagement in the community while maximizing the University's educational impact and visibility, as well as strengthening our collaborative partnerships involved with academic programs, research and other scholarly activities.

Goals and Objectives

  • NCUR strategic planning and implementation.
  • Achieve & sustain 5% alumni engagement.
  • Capital campaign feasibility study.
  • Develop and implement external relations 3-year plan.

Strategic Direction 5: Infrastructure

Promotes UWF’s properties as desirable destinations for educational, cultural, professional and personal activities.

Goals and Objectives

  • Complete and launch landscape master plan phase 1.
  • Campus master plan approval and launch.
  • Field house renovation.
  • Create a plan for the re-opening of campus for approval by UWF BOT & SUS BOG.
  • Implement the plan, making needed adjustments as conditions change.
  • Implment safety measures under the guidance of health officials.
  • Facilitate COVID-19 testing / tracing as needed.
  • Plan course delivery designed to keep students on track for graduation.
  • Develop budget strategies for any drop in revenue.
  • Oversee fiscal management of CARES funds.
  • File claims with FEMA as allowed.