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Photography

Photography is one of our most powerful brand assets, communicating our stories authentically and transforming our audiences’ perceptions of the University of West Florida. University Marketing and Communications’ top priority for the photo team is to capture images that enhance the UWF brand.

Photo Library

UMC provides an extensive selection of photos for use by the UWF community and general public in the UWF Photo Library.

Third parties who wish to publish photography from the UWF Photo Library must contact UMC for permission beforehand and must credit the University of West Florida.

For questions regarding the UWF Photo Library, please contact UMC at brand@uwf.edu.

Photography Requests

UMC photography efforts are prioritized for developing assets that support institutional visibility and differentiation for the UWF brand. This includes general brand asset creation, assets to support institutional initiatives and strategic marketing needs, coverage for major University events and capturing newsworthy stories that promote UWF to external audiences.

Photography requests should be made as early as possible so that we may evaluate the request based on the UMC scope and photographer availability. UMC is generally not able to provide photography coverage for internal departmental events such as meetings, employee or student recognition/award ceremonies, end-of-year gatherings, internal reports or small specialized workshops and conferences. To submit a request, please fill out the Photography Request Form.

For more information about shooting digital images on your own, please visit the Photography Tips page on the UWF Brand Portal.

University Headshots

For information about official University headshots for faculty and staff or to request a time slot for a headshot, please visit the Faculty and Staff Headshots page in Confluence. Headshot sessions must be scheduled in advance through the appointment calendar.

UMC does not offer this headshot service to students.

Photo/Video Release Policy

UWF’s photo/video release policy establishes the procedures related to the use of photography and video that depicts campus life, events, ceremonies and other University activities. Before taking photos or video on behalf of UWF, please carefully review the resources available through the UWF Brand Portal, including the official photo/video release policy, release forms and best practices.