Photography is one of the most widely-used and influential brand assets. It helps to communicate our stories in an authentic way and has the power to transform the way people perceive the University. Institutional Communications’ top priority is to shoot photography that enhances the institution’s brand. IC currently has one full-time photographer whose primary role is to create assets that differentiate the UWF brand.

Whether obtaining an image from the UWF photo library or facilitating a photo shoot, photography should accurately enhance the story you’re trying to tell, draw people in and make them want to know more. Our photographer may be available to shoot campus activities and events, however, photography requests should be made as early as possible so that we may evaluate the request. To submit a request, please fill out the Photography Needs Assessment Form. Due to the growing needs of the University, not all requests can be honored.

Institutional Communications maintains an extensive digital library of photos on an internal department server. We encourage you to connect with us and see if we may have what you need.

For more information about shooting digital images on your own, please review the Photography Tips Sheet. To schedule training or to learn more, contact Institutional Communications by emailing

Official University Headshots

Institutional Communications offers regular headshot sessions for faculty and staff every Monday through Friday, from 8 – 9:30 a.m. Unfortunately, we cannot offer this service to students at this time. Headshots will be taken against a standard, gray backdrop. Outdoor portraits (weather permitting) are also available during these sessions for University Cabinet members. Professional business attire is strongly recommended. We suggest wearing solid colors and avoiding busy patterns or white shirts.

To book an appointment, please visit our appointment page. There's no need to fill out the photography needs assessment form. Institutional Communications will email you your final, edited headshot for your review and approval. Please allow at least three days for editing. If you need expedited editing, please let the photographer know and we will do our best to accommodate.

For more information, please contact Institutional Communications by emailing

Photo/Video Release Policy

UWF’s photo/video release policy establishes the procedures related to the use of photography and video that depicts campus life, events, ceremonies and other University activities. Before taking photos or video on behalf of UWF, please carefully review the resources available through the UWF Brand Portal, including the official photo/video release policy, release forms and best practices.