UWF Street Team

The UWF Street Team Program is designed to utilize students as social media ambassadors on their personal social media outlets, in partnership with Institutional Communications. The program allows recruited students to share the University’s brand.

Purpose

Each social media ambassador of the UWF Street Team must have a desire to engage in fun activities, promote UWF, have pride in the institution and are willing to help spread the news of positive stories, exciting events, exclusive opportunities, time-sensitive announcements, insight on student life, behind-the-scenes features and more.

Membership

Overview

The Street Team is comprised of UWF students who have a drive to become social media influencers for UWF. Benefits will include many perks, including invitations to high-level events and tickets to sporting events that will encourage them to curate content. They will also serve as models for UWF materials and will be given access to galleries that include their photos to share on their personal accounts.

Requirements

Student(s) seeking membership in the program must fulfill the following requirements:

1. Be enrolled as a degree-seeking student at UWF in at least 12 credit hours.
2. Submit an application and be interviewed by members of the OIC team. Recommendations will be determined by the members of the OIC team and shall be forwarded to the Executive Director, who will make the final selection.
3. A commitment to serve at least two semesters.
4. Have prior experience in managing social media platforms.
5. Have completed at least one semester at UWF.

Expectations

Student(s) in their role are expected to complete/perform the following tasks or exhibit the following traits during their time of service in the program:

1. Sign the statement of understanding.
2. General knowledge of UWF.
3. Willingness to assist with projects and campaigns outside of scheduled office hours as needed, including some weekends and evenings.
4. Flexibility to attend events off-campus.
5. Understanding of, and appreciation for, the diversity on campus.
6. Excellent problem-solving and critical thinking skills.

Roles and Responsibilities

Student(s) in the program will be responsible for the following tasks:

1. Follow all UWF social media accounts.
2. Maintain a personal presence on a variety of social media platforms.
3. Attend monthly social team meeting.
4. Brainstorm and create social media content for Instagram.
5. Implement eight (8) student takeovers on the UWF Instagram account throughout the year.
6. Post a minimum of 30 times each month: 10 on Instagram, 10 on Facebook and 10 on Twitter, as determined by OIC and will be established on the guidelines given to them at the beginning of their term.
7. Add “UWF Street Team” or “#UWFStreetTeam” to the bio of personal social media accounts.
8. Implement created hashtags (ex: #youwf #ShareUWF #UWFStreetTeam #UWFSocialMediaAmbassadors) in posts. This will allow OIC team to track ambassador posts. If interested, each ambassador has the opportunity to develop their own hashtags (ex: #LaurenLovesUWF)
9. Adherence to official documents and procedures from the Office of Institutional Communications. Willful and deliberate disregard of these documents and procedures may subject the student(s) to removal from the program.

Benefits

New members shall receive all rights, privileges and benefits entitled to the ambassadors and be expected to accept all membership responsibilities beginning with the next general meeting following their selection. Benefits include:

1. Resume building experience that can be shared with potential employers.
2. Opportunity to gain hands-on experience in the communications industry.
3. Work with, and receive guidance from public relations, marketing and communications professionals.
4. Gain extensive knowledge of UWF.
5. Influence and enhance UWF social media channels.
6. Exposure to social media brand strategy and new platforms through practice and training.
7. Earn UWF swag including a t-shirt with the position title on it to wear at sporting events and other promotional picture opportunities.
8. Reserved tickets to sporting events to go and take pictures in UWF gear and promote.
9. Exclusive insight into upcoming marketing campaigns.
10. Competitions among the ambassadors to win extra gifts such as gift cards, on-campus food vouchers, etc.

Schedule

1. All active ambassadors must submit their official class schedule and/or work schedule to the lead ambassador no later than the second meeting of the semester. The OIC team will work to curate schedules for the ambassadors to attend events throughout the semester.
2. If an ambassador is unable to attend an event, it is their responsibility to enlist and confirm another ambassador to attend in their place. This must be approved by the Executive Director or another senior member of the OIC team at least 48 hours prior to the event.

Summer Membership and Activity

1. All active ambassadors must notify the lead ambassador and/or Executive Director by the last meeting of the spring semester whether or not they will be living in the Pensacola area for the summer.
2. No office hours or mandatory events will be required over the summer. However, if an ambassador wishes to participate in curating content and/or aiding in event planning for the upcoming semester, they must notify the lead ambassador or Executive Director.
3. If an ambassador wishes to remain active over the summer, they are expected to fulfill existing and new/upcoming tasks as needed.

Recruitment

The OIC team leads all efforts in recruiting a new class of ambassadors two times a year, as needed. Efforts include:

1. Creating a recruitment timeline and content calendar.
2. Executing recruitment events such as, but not limited to: tabling, Argopalooza, UWF Social Street Team Program informational meeting and interviews.
3. Work with the OIC social team to create a promotional plan through promotional items, social media campaigns, etc.