Marketing, B.S.B.A.

The B.S.B.A. in Marketing undergraduate degree program prepares you for careers in the profession of Marketing ranging from creative specialties such as Web Page Design, Professional Selling and Negotiation, and Product Development to numbers-sensitive specialties like Research Analysis, Statistics, and Distribution Logistics Management.

Historically, a large proportion of top-level managers in major corporations are promoted from the Marketing area. Of course, all successful entrepreneurs must possess highly developed marketing skills.

Marketing program students at UWF choose one of three specializations:

  • Global Marketing Specialization - focuses on the issues of marketing in an increasingly global business environment. One of the highlights of this specialization is a required semester abroad. You will spend at least one semester at a UWF partner university studying international marketing on location!
  • Comprehensive Marketing Specialization - prepares you for a broad range of positions in marketing and marketing management. It offers a great deal of flexibility in the types of elective courses you take, so you can sample several different career fields in marketing.
  • Sales Management Specialization - focuses on issues involved in negotiation, professional selling, and sales management in free market economies. It emphasizes building partnerships and strategic alliances, achieving objectives through others in an organization, and developing long-term customer relationships.

All students must complete the College of Business Core courses. In addition, all students must take the Marketing Core courses. A grade of "C" or better is required on all courses. Each specialization requires students to take two 3000/4000 level major-related electives.




College of Business Core
 College of Business Core
 BUL 3130 Legal Environment of Business 
 FIN 3403 Managerial Finance 
 GEB 3213 Writing for Business: Theory and Practice 
 GEB 3453 Business Ethics and Stakeholder Management 
 GEB 4361 International Business 
 ISM 3011 e-Business Systems Fundamentals 
 MAN 3025 Management Fundamentals 
 MAN 3504 Operations Management 
 MAN 4720 Strategic Management
 MAR 3023 Marketing Fundamentals 
Comprehensive Marketing Specialization
 Comprehensive Marketing Specialization
 MAR 3503 Consumer Behavior 
 MAR 4613 Marketing Research 
 MAR 4803 Marketing Strategy 
 Five 3000/4000 level Marketing (MAR) electives 15 
Global Marketing Specialization
 Global Marketing Specialization
 MAR 3503 Consumer Behavior 
 MAR 4156 Seminar in International Marketing 
 MAR 4613 Marketing Research 
 MAR 4803 Marketing Strategy 
 3000/4000 level advisor-approved courses
 Three advisor-approved marketing courses taken at UWF partner University abroad
 3000/4000 level Marketing (MAR) elective
Sales Management Specialization
 Sales Management Specialization
 MAR 3202 Supply Chain Logistics Management 
 MAR 3370 Information Sources for Business Decisions 
 MAR 3503 Consumer Behavior 
 MAR 4403 Sales Management 
 MAR 4412 Professional Selling Methods 
 MAR 4613 Marketing Research 
 MAR 4803 Marketing Strategy 
 3000/4000 level Marketing elective
 3000/4000 level advisor-approved electives

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Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.

Program Contact

For additional information about the Economics undergraduate degree, or to schedule an appointment to speak to an advisor in the Department of Marketing and Economics, please feel free to contact us by email (, or by phone (850-474-2652). To be better prepared to speak with the advisor, please print out and review the degree plan in which you are interested in pursuing.

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