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Launch a successful business career with a general business degree from UWF. We offer small classes, one-on-one interaction with a diverse faculty and a broad program across multiple business disciplines, including management, marketing and finance/economics.

Why Study General Business at UWF?

The Bachelor of Science in Business Administration degree with a major in General Business prepares students for the world of business, which increasingly demands that business graduates have cross functional abilities. We will prepare you for a successful career, whether you want to work for a Fortune 500 company or start your own small business.

The College of Business is accredited by the Association to Advance Collegiate Schools of Business, known as AACSB International, something fewer than 4.7% of business schools worldwide can say.


What You Will Learn

You will study a range of business topics covering management, information systems, marketing, economics and finance. Not to mention, you will develop critical thinking, problem-solving, decision-making, and communication skills to build and advance a successful career.

Learn the terminology and concepts in major business areas, as well as the analytical techniques needed to solve today's business problems. Learn to identify ethical issues and evaluate alternative courses of action as well.

Our faculty are scholars and business professionals with diverse academic and professional backgrounds. They are actively engaged in research, business consulting and professional development activities. They are uniquely qualified to guide you through the program and help you achieve your career goals.

A minor in business provides non-business majors with the professional skills necessary for positions in business and industry. The curriculum gives a broad introduction to business topics, including finance, management and marketing. 

Interested in our online program?

UWF's online degree in general business will allow you to acquire fundamental skills in key business disciplines to pursue a dynamic and long-standing career.

Visit Online General Business BSBA

Careers & Outcomes

You will develop the skill set required to function and succeed as a multifaceted business professional in a dynamic business and government organization. Below are common job titles for general business graduates, as well as examples of where our alumni work.

Job Titles

  • Business Consultant
  • Business Administrator
  • Business Analyst

Program Details

AACSB accreditation is the hallmark of excellence in business education and has been achieved by fewer than 4.7% of business schools worldwide.

In order to earn and sustain business accreditation, an institution must align with AACSB’s business accreditation standards that focus on mission, strategic management and innovation; support for learners, faculty and staff; and thought leadership and societal impact.

Featured Courses

A sample of featured courses you will take in the General Business program.

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