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Typography

Consistent use of typography is a simple way to unify the institution’s visual identity. UWF’s primary typefaces were chosen to communicate clearly and provide flexibility in a wide range of applications.

Best Practices for Typography Usage

The following best practices must be followed to maintain UWF branding standards. Email brand@uwf.edu with any questions.

  • Type forms should never be altered by adding strokes, drop shadows or effects. When a heavier weight is desired for text, it is important to switch to a heavier font rather than selecting the bold option from the toolbar as this may alter the font.
  • Avoid underlining text in body copy unless it is a link style. When it is a link style, the link color should be consistent and sufficiently differentiated from text copy color.
  • As a general rule, for smaller type the leading should be larger; for larger type the leading should be tighter.
  • When developing digital documents such as a PowerPoint presentation, do not rely upon licensed fonts being installed on your audience's computers. Instead, be sure to save files as PDFs to ensure your audience will be able to view the files accurately. Licensed fonts are not viewable for those without licenses to the fonts, and presentations created on one computer using licensed fonts may not look the same when opened on a different computer that has different fonts installed.