Graphic Elements
UWF’s graphic elements amplify the institution’s unique visual identity and make it easily recognizable to any audience. Consistent use of these elements across University communication materials help tell an authentic brand story that is powerful, compelling and memorable.
Greek Elements
The UWF institutional visual brand is supported by several Greek-inspired graphics that draw on the classical design elements associated with the era of Jason and the Argonauts. First is the Greek-styled corner element that can be used to anchor designed collateral and add visual interest. Second is the arrow pattern derived from the letterforms in the UWF lettermark. Next is the wave graphic which harkens to the seas that carry our Argonauts to their destination.
Supporting graphics also include the Greek key pattern and Argonaut helmet which are borrowed from the Intercollegiate Athletics visual brand. The Greek Key is a design element commonly found in historic Greek architecture and artwork as a decorative border symbolizing infinity and unity and representing the essence of Jason and the Argonauts. The helmet depicts the Greek style armor that would have been found on a mythical Argonaut warrior. It is designed to conceal the warrior within so that audiences can see themselves reflected in the armor.
There are additional graphics that are inspired by our beautiful campus and UWF spirit that are detailed on the Spirited Elements page.
All of these elements give our visual brand variety and interest while telling the story of UWF.
The Nautilus
Since the University of West Florida’s founding, the Nautilus Shell has been the institution’s official emblem serving as a reminder to continually strive for greatness. Its meaning has evolved into an icon that represents the history and soul of our rich and storied past and a future brimming with possibility and potential. In a nod to its foundational significance, the use of the Nautilus Shell is now elevated to ceremonial and high-level academic initiatives such as commencement, honors convocation and other academic occasions. The shell can be found in the seal or on its own and can also be used sparingly on merchandise or special projects targeted toward select audiences as appropriate. If used on its own, the version used should be the Evolving Nautilus Shell.