The Department of Communication offers a framework for exploring human communication and prepares students to synthesize large amounts of complex information --- then create, design, and deliver advocacy and information to multiple public audiences in a multitude of message formats.

Communication Arts

The Department of Communication

Mixing academic theory with project-oriented/skill building classroom assignments and hands-on experience, our graduates enter the professional world prepared to affect change and build successful careers in communication. We focus on fostering students' intellect and creativity in a relaxed, personal atmosphere that emphasizes quality work and high standards in the development of your professional communication skills. We supplement the academic work with real-world lessons to help you become productive and involved citizens in our society. The Department of Communication’s new curriculum, effective for the 2016-2017 academic year, reflects the integrated nature of the modern communication workplace. 

The Department of Communication develops professionals who will engage public and personal communication challenges with the knowledge and skills necessary to succeed. The department conducts scholarship and co-curricular experiences that advance communicaiton theory and scholarly insight, and it shares the results with students, the academic community and related professions. 

Our Bachelor of Arts degree features five areas of specialization including advertising, communication, journalism, public relations and telecommunications.

Our Master of Arts degree in Strategic Communication and Leadership provides in-depth study on how to make decisions, build strategies, design innovative messages, and change beliefs, attitudes and behaviors. We also offer a graduate certificate in Health Communication Leadership.

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350x197 UWF NSAC Team 2016
The UWF 2016 National Student Advertising Competition (NSAC) team

Academic Spotlight

The UWF 2016 National Student Advertising Competition (NSAC) team, comprised of 13 advertising, public relations and graphic design students, developed an innovative communications campaign for Snapple during the spring semester. Led by Communication instructor Sabrina McLaughlin, students received hands-on experience that meets real-world industry expectations as they prepare to enter the workforce.

"I would definitely recommend the NSAC experience to other students. Not only do you make lifelong friends, but you are also able to push yourself and find out what you are capable of. This experience has lit a spark in me that I know will carry over in the 'real world'," says Brittany Stephens, a member of the group who will graduate in December 2016.

Students facilitated research, developed the strategy and executed the creative to produce a campaign plans book for Snapple along with a 20-minute "pitch" presentation and a 10-minute Q&A session with judges. The team received high praise and placed fifth overall.