Please ensure Javascript is enabled for purposes of website accessibility Predictive Analytics and Modeling (PAM) Lab | University of West Florida
Skip to main content

Predictive Analytics and Modeling (PAM) Lab

charts and graphs

The PAM lab specializes in developing easy-to-understand analytics for decision-making and data predictions.


The PAM Lab specializes in developing easy-to-understand analytics for decision-making and data prediction purposes. Much of our current work is in the education sector, transitioning university data to easy-to-use dashboards to improve retention, enrollment, student support systems and overall student success. The PAM Lab also provides data services to businesses and organizations to help them make data-informed decisions; and to become more strategic and efficient.

With advances in data capturing technology, a plethora of information is now available on almost all academic activities. The end result is an abundance of institutional data ranging from demographic information, course pass rates, degrees awarded, advising notes, and location tracking details via student ID card swipes. This creates the tremendous capability for university administrators to access valuable information to improve student support systems. While the existence of such information opens exciting avenues to explore new student success strategies, challenges exist in analyzing the data so that it is usable for these purposes, in addition to being used to track the impacts of new initiatives.

The goal of the PAM Lab is to use institutional data and data warehouses with predictive modeling and data visualization capabilities to develop easy-to-understand analytics for decision-making and data predictions.

Data Analytics Service Fees