UWF Spirited Elements

If you would like to add these elements to a project, reach out directly to your academic communicator or division liaison and explain your project and how you intend to use the graphic(s). Once provided, the spirited graphics should follow the below standards:

The UWF spirited graphics should never be:

• Recreated, modified or reinterpreted/redeveloped.*
• Stretched, compressed or otherwise altered.
• Developed into a logo.
• Added to any existing logos or combined with type.
• Used to imply representation of a unit or event.

The UWF spirited graphics can be:

• Rendered in any color from the institutional palette, with the exception of reserved colors as indicated in our color standards.
• Grouped together to create a spirited set or pattern.
• Lightly modified to fit within a specific style, while still closely resembling the original graphic.

*An exception may be made by University Marketing and Communications to reimagine or alter institutional spirited graphics for one-time use creative projects that are not intended to be used to brand the University or any unit. Examples are t-shirt artwork, sidewalk graphics or single-use materials that are intended to promote school spirit. They must be high-quality in execution and the concept, artwork and usage must be approved by University Marketing and Communications in advance. For exceptions, please contact brand@uwf.edu with the potential idea before designing.

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The Argodillo and Other Spirit Animals

Pensacola campus armadillos are beloved by the UWF community and are affectionately referred to as Argodillos. University Marketing and Communications has developed a graphic to represent them as the official Argodillo. He has found himself as one of the favorites of the spirited graphics set and has an additional set of guidelines. He is in good company with our other three spirit animals, Sheldon the Turtle, Albie the Squirrel and Bud the Deer, who also follow these additional standards. Their use is intended for projects primarily targeted toward audiences already familiar with the UWF brand such as current students, alumni, faculty and staff with limited exceptions. Additional standards for use are outlined below.

In addition to the standards outlined above, the Argodillo, Sheldon, Albie, and Bud should never be:

• Rendered in any colors other than their primary colors, or using similar tint values in institutional primary and secondary colors.
• Renamed or personified as a character outside of their institutional-level role.
• Have any defining body parts or characteristics removed, added or modified.
• Reimagined in a wholly different style. Other armadillo iterations are just an armadillo!

The Argodillo, Sheldon, Albie, and Bud can be:

• Combined with other elements as needed to support their character.

Examples of all UWF Spirited Elements in Action:

“Give ’em Shell” and “Shell Yeah!”

Alongside spirited graphics are our popular spirited phrases “Give ’em Shell” and “Shell Yeah!” Keep in mind the below standards when using these phrases.

UWF spirited phrases:

• Can be combined thoughtfully with the shell, but should not create a new logo mark.
• Should not be used separately from the institutional logo or logo signatures, to create context for the “shell.”
• Should not be directly combined with athletic imagery or marks.
• All uses of the phrases on printed materials must be shared with University Marketing and Communications for review before production.
• Both shell phrases are registered with the State of Florida and should appear with a small ™ at the bottom right of the image. Any reproduction of these phrases on promotional items must be produced by a UWF Licensed Vendor.