Strategic Communication & Leadership

The Department of Communication features an MA in Strategic Communication & Leadership based on a dynamic, hands-on curriculum. The program prepares graduates to take leadership roles in a wide array of fields. It emphasizes collaborative leadership, listening, ethical practices, teamwork, data-driven decision making, and innovative message design.

Program Description 

Students in the program develop professional portfolios as they research and take part in data gathering, interviewing, organizational assessment, message design, leadership, and more. Many classes involve contact with civic and business leaders. The MA in Strategic Communication & Leadership culminates with a capstone project in which each student works with a client in his or her field of interest to design a strategic communication plan. The program features an optional graduate-level certificate in Health Communication Leadership, one of the fields with the greatest career growth in the country. All courses in the certificate program count toward the master’s degree. For additional information, view the MA in Strategic Communication & Leadership Information Packet

  • Open to people with bachelor's degrees or higher in any relevant field
  • Evening and weekend classes designed for busy professionals
  • Nationally recognized professors who work face-to-face with students in and out of the classroom
  • Hands-on experience working with actual organizations
  • Professional portfolios created by students to showcase their work in the program
  • Roundtable discussions with experts in the field

Department Contact

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Admission Requirements

In addition to the University graduate admission requirements described in the Graduate Admissions section of the catalog, the department bases decisions for regular admission on a holistic review of credentials in which the criteria listed below are used to assess the potential success of each applicant.

University Requirements*
• Submission of Graduate Application and Processing Fee 
• Submission of official transcripts 
*International students may have additional requirements.

Departmental Requirements
• Official GRE Verbal score of at least 152 and Analytical Writing score of at least a 4.0, OR official MAT minimum of 400, OR official GMAT minimum of 400
• Minimum undergraduate cumulative GPA of 3.2 on a 4-point scale* 
• Undergraduate degree in related field 
• Submission of Departmental Admission Application 
• Submission of two letters of reference 
• Submission of current curriculum vita (CV) / resume.
* Review your eligibility for an admission test score waiver.

Graduate School Application Deadlines
June 1 October 1 March 1

Application deadline for Spring admission: First-consideration for Spring admission will be given to applications received by the first week in October.

Application deadline for Fall admission: First-consideration for Fall admission will be given to applications received by the first week in March.

Only complete application packages will be reviewed. Since graduate openings are limited, and are filled by qualified applicants on a first-come, first-served basis, it is in your very best interest to complete your application package as directed and to submit it by the appropriate deadline.

student posing for NASA program
Alyssa Lee, 2018 Graduate and current UWF graduate student.

Alumni Spotlight

Alyssa Lee, 2018 Graduate 

Alyssa Lee, spring 2018 University of West Florida graduate and current UWF graduate student, is pursuing a career that is out of this world. This fall, Lee will begin the NASA Pathways Program with the Armstrong Flight Research Center. The program provides opportunities for students and recent graduates to be considered for federal employment upon completion. 

Read More About Alyssa's journey into the NASA Pathways Program.

Contact Us!

For more information concerning the Master's Degree in Strategic Communication and Leadership or the certificate in Health Communication Leadership, please contact:

Tour Our Campus!

Visit UWF's Graduate School to learn more about the academic opportunities and resources available to incoming graduate students.

Visit UWF's Graduate School

UWF Graduate School

Visit the UWF Graduate School for additional questions or information regarding graduate study resources or requirements at UWF. 

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