Marketing is at the heart of business with a laser-focus on fulfilling the needs of customers.

What You Will Learn

Organizations across industries, for profit and not-for-profit, government entities, and domestic and international have a need for experts to create and carry-out customer focused marketing plans. The success of the organization and its customers are dependent on marketing. The Minor in Marketing Applications is an excellent complement to any major including: business, supply chain management, hospitality, economics, finance, accounting, and communications.

Our marketing faculty are award-winning educators and provide you with the high impact experiences that will help you to gain the skills that industry desires. Collaborate with industry on real-world projects that offer important marketing solutions. Take part in internships that vary and may include marketing for retail, B2B, government, services, not-for-profit, medical, and hospitality. Prepare yourself to apply marketing concepts and tools to your chosen professional field.

UWF programs offered at the Pensacola campus or UWF Emerald Coast may require online courses. Please discuss the program requirements and planning with your academic advisor.