Marketing is at the heart of business with a laser-focus on fulfilling the needs of customers.

What You Will Learn

Organizations across industries, for profit and not-for-profit, government entities, and domestic and international have a need for experts to create and carry-out customer focused marketing plans. The success of the organization and its customers are dependent on marketing. The Minor in Marketing Applications is an excellent complement to any major including: business, supply chain management, hospitality, economics, finance, accounting, and communications.

Our marketing faculty are award-winning educators and provide you with the high impact experiences that will help you to gain the skills that industry desires. Collaborate with industry on real-world projects that offer important marketing solutions. Take part in internships that vary and may include marketing for retail, B2B, government, services, not-for-profit, medical, and hospitality. Prepare yourself to apply marketing concepts and tools to your chosen professional field.

UWF offers classes through various delivery methods, including face-to-face, hybrid, and online. Though UWF makes every effort to provide on-campus classes in face-to-face programs, there is a possibility that some classes will have limited availability and may be offered online only. For more information, please review the modes of delivery and instructional methods.