Video Jumbotron Tips
Certain high-priority pages are eligible to use the Video Jumbotron content type. In most cases, the jumbotron videos will be prepared by UMC using UMC-created video assets. In situations where UMC does not have sufficient video assets of a page's subject matter, we can use footage shot by other University stakeholders. Please use the following tips to ensure your footage is appropriate for this application.
Start with the Right Technical Settings
Shoot widescreen (16:9) video at HD resolution or higher, with 1920x1080 as the minimum. Record at 24 frames per second or more, keeping in mind that slow-motion footage (48 fps or higher) is especially valuable because it gives editors flexibility and creates a more cinematic look. Whenever possible, choose the highest-quality recording settings your camera allows.
Keep the Footage Smooth and Stable
Stability is essential for jumbotron video, which should feel calm and intentional rather than shaky or distracting. Use a tripod or gimbal whenever you can. If you must shoot handheld, move slowly and deliberately, keeping your arms close to your body. Smooth motion not only looks more professional but also makes the footage more comfortable to watch on large screens.
Compose with Cropping and Text in Mind
Jumbotron footage is often cropped or overlaid with text, especially along the bottom of the frame. To avoid losing important content, compose shots with the main subject in the top half of the image. Leave extra space around key elements so nothing essential is cut off when text or design elements are added.
Keep the Frame Simple and Readable
Avoid busy or cluttered compositions that make it hard to understand what the viewer should focus on. The main subject should be immediately clear, and the action should be easy to comprehend within one or two seconds. Watch the background carefully for distractions such as signage, vehicles, or unrelated movement that could pull attention away from the subject.
Establish a Sense of Place
Use recognizable campus locations, architecture, or landscapes to quickly orient the viewer. Even a short clip should help someone unfamiliar with campus understand where they are and what makes UWF distinctive. Strong sense-of-place shots make the website feel grounded, authentic, and welcoming.
Tell a Small Visual Story
Each clip should suggest a moment or experience — learning in action, collaboration, creativity, or everyday campus life. Think about how the footage helps viewers imagine themselves at UWF, whether that’s walking across campus, working with classmates, studying, rehearsing, or competing. Even subtle storytelling adds emotional connection.
Use Motion to Create Depth
When the camera moves, include both foreground and background elements so viewers can perceive depth through parallax. Objects at different distances should move relative to one another, which makes the shot feel more immersive and cinematic. This sense of depth helps bring the campus environment to life.
Pay Attention to Light and Exposure
Balanced lighting is key to polished-looking footage. Avoid harsh midday sunlight that creates deep shadows or blown-out highlights. Watch for overexposed skies or bright windows that distract from the subject. Softer light — such as early morning, late afternoon, or overcast conditions — usually produces the most flattering results.
Showcase the University at Its Best
Every frame contributes to UWF’s public image, so choose locations that are clean, well-maintained, and visually appealing. Take a moment to scan the scene before filming and remove clutter if possible. Aim for compositions that highlight the campus’s strengths and character.
When in Doubt, Keep It Calm and Intentional
If you’re unsure how to approach a shot, slow down and keep it simple. Hold shots steady and let moments breathe rather than rushing from one idea to the next. Calm, thoughtful footage is more versatile and far more effective than flashy shots that feel confusing or chaotic.