Social Media Resources

Most Common Social Media Graphic Sizes

Below are the most common sizes used for social media graphics across multiple platforms.

• Profile Photo: 500 × 500
• Shared Image: 1200 × 675
  Tip: Keep text on image to a minimum and include all necessary information in the caption for the post.
• Facebook Cover Photo: 1920 × 710
• Facebook Event Photo: 1920 × 1005
• X Header: 1500 × 500
• Instagram Grid Photo: 1080 × 1350 (4:5 aspect ratio)
  Tip: Keep text on image to a minimum and include all necessary information in the caption for the post.
• Instagram Stories and Reels: 1080 × 1920
• LinkedIn Company Cover Image: 1128 × 191

Holidays on Social Media

University-affiliated accounts are encouraged to focus on widely recognized holidays, observances and commemorative days that are appropriate for a broad University audience. Suggested holidays and observances for consideration on University-affiliated social media accounts include:

• New Year's Day
• Martin Luther King Jr. Day
• Valentine's Day
• Memorial Day
• Juneteenth
• Independence Day
• College Colors Day
• Labor Day
• Veterans Day
• Thanksgiving
• Happy Holidays

Social Media Profile Images

Below are profile images available for authorized University social media outlets and applications.

In addition, the Adobe Express social media profile image template is available to create your own profile image and can be found on our templates page by filtering “Social Media Profile Images."

Social Media Cover Photo Templates

Social media cover photos offer a first impression of your page. A template is available to help add the primary logo to these cover photos, and should be used with a photo that represents your college or department. The Adobe Express social media cover photo template is available and can be found on our templates page by filtering "Social Media Cover Photos."

Social Media Shared Image Templates

Social media shared images help promote your initiatives and connect you with your audiences. Shared image templates are available for download on our templates page by filtering “Social Media Shared Images.”