QR Codes

A QR code, short for “quick-response code,” is a two-dimensional matrix barcode that can be used on print and other tactile media, such as signs, buses, or business cards. Generally scanned with a user’s phone, a QR code can lead to a website, electronic form, social media page or other digital media.

QR codes should never be used on websites, graphics that will be shared on social media, or electronically delivered messages such as emails or evites.

The UWF QR code used on this webpage is intended for visual reference only.

QR codes can be generated in design software programs like Adobe InDesign, Adobe Express or Canva; or they can be generated through a third-party QR code generator.

Best practices:

• Consider context: only place QR codes where they can be seen and scanned easily. QR codes should never be used on webpages or graphics that will be shared on social media. Instead, include a hyperlink (when possible) or short URL.
• In order for a QR code to function properly, there must be a high level of contrast between the QR code color and the background color. For example, you should never put a green QR code on a blue background.
• Test the QR code before mass distribution.
• Add a call-to-action. Let users know where the QR code will lead, and only lead to valuable, useful content.