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Happens Here Campaign Messaging Bank

This messaging bank has been prepared to help writers incorporate the new brand campaign language into internal and external communications, brand marketing and alumni messaging beginning in Fall 2025. This webpage is intended to be a guide for consistent tone, word choice and narrative framing across University of West Florida platforms, aligning with the overarching Happens Here brand campaign.

Happens Here Brand Campaign

Happens Here is a brand campaign designed by the University of West Florida as a vehicle to highlight our various unique strengths that are a source of pride for our stakeholders. It is a natural progression from touting that there are “No Limits” to what we can do. Our limitless and boundless atmosphere yields groundbreaking innovation, growth, creativity and so much more, and it is all happening right here at UWF. It also provides an organic transition from our capital campaign, “Here for Good.” There is movement and excitement implied with the concept of “happening” coupled with the concept of orienting UWF as the setting. Learn more about the campaign at uwf.edu/HappensHere.

Audience

The brand campaign touches all of our stakeholders: prospective and current students, faculty, staff, alumni, donors, the Northwest Florida community, political and community leaders, parents of prospective and current students, and the general public.

Voice and Tone

The tone should be confident, student-centered, optimistic and dynamic. Use active language and emphasize momentum. Every message should reflect the belief that something meaningful and transformational is always happening at UWF.

Sample Word and Phrase Bank

  • Success Happens Here
  • Growth Happens Here
  • Inspiration Happens Here
  • Innovation Happens Here
  • Ingenuity Happens Here
  • Creativity Happens Here
  • Discovery Happens Here
  • Caring Happens Here
  • Community Happens Here
  • Wins Happen Here
  • Good Happens Here
  • Goals Happen Here
  • Change Happens Here
  • Respect Happens Here
  • Possibility Happens Here
  • Progress Happens Here
  • Impact Happens Here
  • Transformation Happens Here
  • Bold Ideas Happen Here
  • Whatever inspires you happens here at UWF
  • Whatever you are searching for, you can find it here.

Graphic Assets

To utilize this campaign you can find a set of templates and graphic elements at the links below.

Happens Here Recruitment Secondary Campaign

Derived from the primary brand campaign, Happens Here, secondary language was created to speak to prospective student audiences. This secondary language centers on the student experience, evoking opportunity, belonging and transformation, and adds flexibility among the varied applications. Note that all recruitment focused materials must be reviewed by University Marketing and Communications and the Office of University Admissions.

Audience

This secondary language was created specifically for messaging to prospective students for recruitment purposes.

Voice and Tone

The tone for recruitment messaging should be inviting, empowering and future-focused. Speak directly to students with language that inspires confidence, curiosity and a sense of belonging. Emphasize the possibilities that await them and the personal transformation they’ll experience at UWF.

Sample Word and Phrase Bank

  • Dreams Happen Here
  • Adventure Happens Here
  • Firsts Happen Here
  • Belonging Happens Here
  • Breakthroughs Happen Here
  • Growth Happens Here
  • Your Future Happens Here
  • Your Story Happens Here
  • Friendships Happen Here
  • Connections Happen Here
  • Passion Happens Here
  • Here Is Where You [Grow, Thrive, Belong]
  • Here Is Just the Beginning
  • We want you here
  • Here, You Make It Happen