Photography

Photography is one of the most widely used and influential brand assets. It helps communicate our stories in an authentic way and has the power to transform the way people perceive the University of West Florida. The Office of Institutional Communications’ top priority is to shoot photography that enhances the institution’s brand.


University photography should communicate warmth and friendliness. It should be powerful and strong, radiant and energetic, infused with light and reflecting optimism. Whether obtaining an image from the UWF photo library or facilitating a photo shoot, photography should accurately enhance the story you’re trying to tell, draw people in and make them want to know more.

UWF photography feels and looks:

  • Bold
  • Full of action
  • In the moment
  • Hopeful
  • Energized
  • Dynamic
  • Powerful
  • Bright
  • Sophisticated

OIC currently has one full-time photographer whose primary role is to create images that build the UWF brand. Our photographer may be available to shoot campus activities and events. However, photography requests should be made as early as possible so that we may evaluate the relevance and scope of the request. To submit a request, fill out the Photography Needs Assessment Form.

For more information about shooting digital images on your own, please review the Tips section. For questions, email brand@uwf.edu.