Photography is one of the most widely-used and influential brand assets. It helps to communicate our stories in an authentic way and has the power to transform the way people perceive the University. Whether obtaining an image from the UWF photo library or facilitating a photo shoot, photography should enhance the story you’re trying to tell, draw people in and make them want to know more.
UWF photography should communicate warmth and friendliness. It should be powerful and strong—radiant and energetic—infused with light and reflecting optimism. To tell a stronger visual story, use a variety of shots covering people and sense of place. A cluster of imagery tells a fuller story than an individual shot.
UWF Photography feels and looks:
- Full of Action
- Bright (light infused)
Creating a Sense of Place
Photography should establish a sense of place and help connect people with UWF. Always select imagery with the idea that the audience has never set foot on campus. Your images should convey the energetic transformations taking place and frame the University as an integral part of Pensacola and the Northwest Florida region.
Capturing Portraits and People
Everyone has a story. Photography should be used to tell those stories in a dynamic way while highlighting how people are connected to the University. Environmental portraits convey who a person is by featuring them in a space that relates to their work or ideas. Remember to consider the medium and the message when determining how to shoot a portrait, as they work together to convey a unique story.
When shooting indoors, try to use a window to light your subject from the side. Avoid using direct flash, which can cause red-eye and shadows. When shooting outdoors, open shade or an overcast day is best for avoiding harsh shadows. If your subject is in the shade, ensure the background is darker than your subject.
Our buildings, labs, studios and architecture are extensions of our brand. Photographs should show these structures, and when possible, the people who use them. When photographing facilities without people, use creative framing to build interest. Supplement straight-on, documentary-style images with photos that capture unusual angles and show interesting details.
UWF Photo/Video Release Policy
Florida law protects against the unauthorized use of a person’s name or likeness for commercial purposes. The institution's photo/video release policy establishes the procedures and best practices related to the University’s use of photography and video that depicts campus life, events, ceremonies and other University activities. Before taking photos or video on behalf of UWF, please carefully review the UWF Photo/Video Release Policy.
The campus community should consult these best practices to enhance knowledge when taking photos on behalf of UWF.
Institutional Communications is actively working to develop a new photo library that offers enhanced search capabilities and download options, and will communicate when the new items are available for the campus community in 2018.