Savvy marketing professionals who can think strategically, create relevance and deliver measurable results are in high demand in today's workforce. A marketing degree from UWF can help you make your mark in this demanding field.
Why Study Marketing at UWF?
A BSBA in Marketing prepares you for a career in business or marketing. Historically, a large portion of top-level managers in major corporations are promoted from the marketing area.
You will receive a strong grounding in business and the major areas of marketing, which will give you flexibility to pursue jobs in either creative or quantitative disciplines.
What You Will Learn
You will start your studies with a foundation of core business courses on topics such as e-business fundamentals, managerial finance, international business and business ethics.
Then you will choose one of three specializations — comprehensive marketing, global marketing or sales management — working closely with an advisor to customize the curriculum to meet your career goals.
Several courses feature industry clients with real issues and deadlines that can lead to internship and career opportunities.
Our student chapter of the American Marketing Association provides networking opportunities and skill development. The chapter created the U Choose Awards, which measure the brand equity of businesses and organizations in the Pensacola area, based on surveys of UWF students.
A minor in marketing will provide you with a broad introduction to marketing, accounting and economics. Available for non-business majors, a minor in marketing applications provides you with the professional marketing skills and knowledge necessary for positions in business.
UWF offers classes through various delivery methods, including face-to-face, hybrid, and online. Though UWF makes every effort to provide on-campus classes in face-to-face programs, there is a possibility that some classes will have limited availability and may be offered online only. For more information, please review the modes of delivery and instructional methods.
Accredited by AACSB International
The UWF Lewis Bear Jr. College of Business is accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Only 6% of business schools worldwide have earned this symbol of the highest standard in management education.
Specializations
You will focus on issues of marketing in an increasingly global business environment. One of the highlights of this specialization is a semester abroad at a UWF partner university studying international marketing.
This specialization prepares you for a broad range of positions in marketing and marketing management. It offers a great deal of flexibility in the types of electives you take, allowing you to sample several different career fields in marketing.
Comprehensive Marketing Courses
This specialization focuses on issues involved in negotiation, professional selling and sales management. It emphasizes building customer relationships, managing sales staff and analyzing marketplace opportunities.
