Faculty Profiles

• Department: Commerce
• Office Location: Building 53, Room 123

Dr. James A. Mead’s research examines how emotion and memory influences consumer choice. Substantively, his work attempts to address variables of strategic importance, such as pricing, packaging, and presentation tactics.

• Department: Commerce
• Office Location: Building 53, Room 132

Dr. Helena F. Allman's research interests include Marketing Strategy and International Business. She examines branding strategies, product line extensions and the impact on consumers’ decisions to purchase them.

• Department: Commerce
• Office Location: Building 53, Room 103

Dr. Atadil conducts research that focuses on the decision-making behavior and attitudes of consumers, destination image formation, as well as the strategic management of organizations in the hospitality and tourism industry.

• Department: Commerce
• Office Location: Building 53, Room 127

Dr. Harriette Bettis-Outland has both personal and professional experience in Customer Relationship Management, one of the courses she teaches and studies.

• Department: Commerce
• Office Location: Building 53, Room 106

Vitaly Brazhkin is an Associate Professor with a Ph. D. in Supply Chain Management from the University of Arkansas. He teaches a variety of courses in logistics and other disciplines.

• Department: Commerce
• Office Location: Building 53, Room 120B

Gil Fried is a tenured Full Professor at the University of West Florida and serves as associate dean of the Lewis Bear Jr. College of Business. He started at UWF in 2021.

• Department: Commerce
• Office Location: Building 53, Room 134

Dr. Alison Green is a recognized innovator specializing in hospitality and tourism workforce development. Her research focuses on hospitality culture, organizational learning, and creating engaging learning experiences that bridge the gap between academia and industry demands.

• Department: Commerce
• Office Location: Building 53, Room 129

Dr. Richard R. Hawkins, a Professor with a Ph.D. in Economics, has examined tax structures and related factors in both Florida and Georgia, including the rise of e-commerce and the growth of local-option sales taxes.

• Department: Commerce
• Office Location: Building 53, Room 102

With over two decades dedicated to software development, systems analysis, and project management, including significant roles managing IT projects for the Air Force and Navy, Wayne Haynes brings a unique blend of technical expertise and strategic leadership to the University of West Florida.

• Department: Commerce
• Office Location: Building 76A, Room 338

Dr. Scott Keller is the Dean of the University of West Florida's Lewis Bear Jr. College of Business and a Professor in the Department of Commerce.

• Department: Commerce
• Office Location: Building 53, Room 117

Dr. Bob Kimball has written several books on marketing and sales. They include The American Marketing Association Handbook for Successful Selling, The Book on Management, and The Essence of Marketing. He’s also co-author of Selling in the New World of Business.

• Department: Commerce
• Office Location: Building 53, Room 104

Dr. Stephen Arthur LeMay has a deep background in Transportation and Logistics and has authored two books, a textbook and a research book, on logistics and transportation topics.

• Department: Commerce
• Office Location: Building 53, Room 133

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• Department: Commerce
• Office Location: Building 53, Room 120B

Dr. Kenny O’Connor is a Visiting Assistant Professor of Supply Chain Logistics at the University of West Florida. He specializes in the impacts of AI and the adoption of emerging technologies in global business. He has over 16 years of executive leadership in the construction industry.

• Department: Commerce
• Office Location: Building 53, Room 123

Dr. Erol Pala, assistant professor of marketing in the Department of Commerce, is dedicated to student-centered teaching, emphasizing critical thinking, active learning, and real-world application.

• Department: Commerce
• Office Location: Building 53, Room 105

Dr. Jill Plumer's research Interests include Revenue Management and Customer Relationship Management.

• Department: Commerce
• Office Location: Building 53, Room 125

Cody Karl Reinhardt's research focuses on Urban, Regional, and Environmental fields. He particularly focuses on city to city migration patterns and networks in the U.S. and the impact of local environmental and housing policies on migration flow, energy service consumption, and national emissions.

• Department: Commerce
• Office Location: Building 53, Room 131

Dr. Chenxiang “Charlie” Song is an Associate Professor and Coordinator of the Sports Management Program at UWF’s Department of Administration and Law.

• Department: Commerce
• Office Location: Building 53, Room 115

Dr. Xuan V. Tran studies microeconomics and macroeconomics and consumer behavior psychology in hospitality and tourism. Tran’s research has examined economic effects on demand for luxury hotel rooms, hotel brand personality and service quality, and customers’ price sensitivity in upscale lodging.