Faculty Profiles

• Department: Commerce
• Office Location: Building 53, Room 123

Dr. James A. Mead’s research examines how emotion and memory influences consumer choice. Substantively, his work attempts to address variables of strategic importance, such as pricing, packaging, and presentation tactics.

• Department: Commerce
• Office Location: Building 53, Room 132

Dr. Helena F. Allman's research interests include Marketing Strategy and International Business. She examines branding strategies, product line extensions and the impact on consumers’ decisions to purchase them.

• Department: Commerce
• Office Location: Building 53, Room 103

Dr. Atadil conducts research that focuses on the decision-making behavior and attitudes of consumers, destination image formation, as well as the strategic management of organizations in the hospitality and tourism industry.

• Department: Commerce
• Office Location: Building 53, Room 127

Dr. Harriette Bettis-Outland has both personal and professional experience in Customer Relationship Management, one of the courses she teaches and studies.

• Department: Commerce
• Office Location: Building 53, Room 106

Vitaly Brazhkin is an Associate Professor with a Ph. D. in Supply Chain Management from the University of Arkansas. He teaches a variety of courses in logistics and other disciplines.

• Department: Commerce
• Office Location: Building 53, Room 120B

Gil Fried is a tenured Full Professor at the University of West Florida and serves as associate dean of the Lewis Bear Jr. College of Business. He started at UWF in 2021.

• Department: Commerce
• Office Location: Building 76A, Room 341

Dr. Alison Green teaches in the areas of human resources, education and organizational learning. Green also examines the value of certification in the hospitality industry and determines what skills employers expect from graduates of food-and-beverage hospitality programs.

• Department: Commerce
• Office Location: Building 53, Room 129

Dr. Richard R. Hawkins, a Professor with a Ph.D. in Economics, has examined tax structures and related factors in both Florida and Georgia, including the rise of e-commerce and the growth of local-option sales taxes.

• Department: Commerce
• Office Location: Building 53, Room 101

Dr. Bill Huth, a Distinguished University Professor at the University of West Florida, conducts marine-related economic research, including the continued development of artificial reefs and their place in fishery management.

• Department: Commerce
• Office Location: Building 76A, Room 338

Dr. Scott Keller is the Interim Dean of the University of West Florida's Lewis Bear Jr. College of Business and a Professor in the Department of Commerce.

• Department: Commerce
• Office Location: Building 53, Room 117

Dr. Bob Kimball has written several books on marketing and sales. They include The American Marketing Association Handbook for Successful Selling, The Book on Management, and The Essence of Marketing. He’s also co-author of Selling in the New World of Business.

• Department: Commerce
• Office Location: Building 53, Room 104

Dr. Stephen Arthur LeMay has a deep background in Transportation and Logistics and has authored two books, a textbook and a research book, on logistics and transportation topics.

• Department: Commerce
• Office Location: Building 53, Room 133

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• Department: Commerce
• Office Location: Building 53, Room 105

Dr. Jill Plumer's research Interests include Revenue Management and Customer Relationship Management.

• Department: Commerce
• Office Location: Building 53, Room 125

Cody Karl Reinhardt's research focuses on Urban, Regional, and Environmental fields. He particularly focuses on city to city migration patterns and networks in the U.S. and the impact of local environmental and housing policies on migration flow, energy service consumption, and national emissions.

• Department: Commerce
• Office Location: Building 53, Room 131

Dr. Chenxiang “Charlie” Song is an Associate Professor and Coordinator of the Sports Management Program at UWF’s Department of Administration and Law.

• Department: Commerce
• Office Location: Building 53, Room 115

Dr. Xuan V. Tran studies microeconomics and macroeconomics and consumer behavior psychology in hospitality and tourism. Tran’s research has examined economic effects on demand for luxury hotel rooms, hotel brand personality and service quality, and customers’ price sensitivity in upscale lodging.