Photography
Photography is one of the most widely used and influential brand assets. It helps communicate our stories in an authentic way and has the power to transform the way people perceive the University of West Florida. University Marketing and Communications’ top priority is to shoot photography that enhances the institution’s brand.
University photography should communicate warmth and friendliness. It should be powerful and strong, radiant and energetic, infused with light and reflecting optimism. Whether obtaining an image from the UWF photo library or facilitating a photo shoot, photography should accurately enhance the story you’re trying to tell, draw people in and make them want to know more.
UWF photography feels and looks:
- Bold
- Full of action
- In the moment
- Hopeful
- Energized
- Dynamic
- Powerful
- Bright
- Sophisticated
University Marketing and Communications currently has two full-time photographers whose primary role is to create assets that differentiate the UWF brand. Our photographers may be available to shoot campus activities and events. However, photography requests should be made as early as possible so that we may evaluate the relevance and scope of the request. To submit a request, fill out a photography request form.
For more information about shooting digital images on your own, please review the photography tips page. For questions, email brand@uwf.edu.
Military Assets
UWF is proud to support military and veterans and this support comes with a variety of photo and video assets and the portrayal of military imagery on social media, websites and other advertising and marketing efforts. In order to comply with Department of War regulations, the following standards must be followed when military imagery is depicted:
- Avoid Implied Endorsement - Department of War Visual Information may not be used in a manner that could imply endorsement of an individual, for-profit business, non-profit organization, or any other non-Federal entity (including DoW contractors), product or service. This applies to both domestic and international users. Endorsement of a non-Federal entity, event, product, service or enterprise may be neither stated nor implied.
- Include Mandatory Disclaimers - Any visual information, photograph or marketing material featuring the military should include an endorsement disclaimer, such as "The appearance of U.S. Department of War visual information does not imply or constitute DoW endorsement."
- Obscure Distinctive Markings - For commercial advertising, the DoW requests that institutions obscure or blur distinctive U.S. military markings on hardware and uniforms. This includes removing or hiding items like unit insignia, service names and hull or tail numbers.