Licensing

The UWF Collegiate Licensing Program is the vehicle through which the University grants permission for the use of the University's marks. CLC (Collegiate Licensing Company) manages the University's licensing program for both the athletic and institutional logos.


CLC monitors the sale of all UWF branded items, provides the ability for representatives from the University to monitor the use of the logos and graphics for review/approval, ensures vendors have the appropriate insurance and helps market our products to retail outlets.

The following types of licenses are available for University logos through CLC:

  • Standard: Manufacturers producing products for resale to the general public that feature the UWF name or any of the UWF logos/marks must obtain a standard license. Vendors should register for a license through CLC before producing or selling merchandise. UWF receives income from these royalty-producing items.
  • Internal: Manufacturers producing items for internal promotional use or giveaways that feature any of the UWF logos/marks, must obtain a restricted license from CLC before facilitating orders for these goods. UWF does not receive royalty income from these items, but since these items can migrate off of campus they must remain in compliance with all graphic standards outlined in the brand portal.
  • Cobranded: Manufacturers may use their company logo along with UWF logos on items. UWF does not receive royalty income from these items, but since these items can migrate off of campus they must remain in compliance with all graphic standards outlined in the brand portal.

Vendors should visit the CLC website and select the "Licensing" tab to apply for a license. The CLC contact for businesses interested in becoming licensed to produce UWF merchandise is Brandy Jamison, brandy.jamison@clc.com or 317.663.7433. Vendors will have access to the UWF licensed marks after they have completed the licensing registration process. Please keep in mind that a licensed vendor should be used at all times. Artwork for all items, whether purchased for resale or internal use, must be submited by the licensed vendor to CLC for approval prior to distribution.

For an up-to-date list of vendors licensed to sell UWF branded products and more information on the process and procedure, visit uwf.edu/licensing.