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Here for Good Campaign Messaging Bank

This messaging bank has been prepared to help writers assimilate new communication and messaging into internal, external, brand and alumni messaging from 2022-2025. This webpage is intended to be a guide in framing language, word choice and verbiage that translates the “Here for Good” capital campaign messaging into various University components for consistency.


Here for Good Campaign

“Here for Good” is a capital campaign designed by the University of West Florida to raise funds in four finalized areas of support: People (all scholarships and faculty support), Programs (all academic athletic non-scholarship initiatives), Place (all physical spaces and named programs), and Community (all community initiatives).

Since 1967, we’ve been a pillar for our region as an institution focused on individual growth and community advancement. Fifty-five years later, we are emerging as a powerhouse for innovation, invention and discovery. We remain focused on our commitment to impact our region and the world beyond. Our spirited community is changing the world by inspiring people to pursue not just a calling, but a greater purpose. That’s why we’re Here for Good.

The Here for Good campaign is a proclamation. A promise to expand the passion of our people and unleash the best of UWF. Our students, faculty, staff and alumni are united in answering a call to serve others and enhance their lives.

Foundational Messaging

We are here for good.
...for the good of our students.
...for the good of Northwest Florida.
...for the good of humanity.

Because of generous donors, our students are better prepared to serve the world and change the future. Gifts to the University ensure our ability to sustain quality academics, a robust scholarship program, improvements to our campus infrastructure and the capacity to meet emerging needs and opportunities.

What we do today is bigger than what we can see. An impactful gift to the University creates ripples on our campus, in the communities we serve and in future generations. We have the opportunity to be the difference for others and create a legacy that outlives each of us. Future Argos will benefit from our work and know that we were Here for Good.

Sample Word and Phrase Bank

  • Here for good.
  • Here today. Here to Stay.
  • We’re Here for Good.
  • UWF is Here for Good.
  • Be Bold. Be Visionary. Be Daring. Be Here for Good.
  • Learn. Innovate. Grow.
  • Create a legacy
  • Fueling the future
  • Igniting passion
  • Inspiring purpose
  • Journey
  • Next chapter
  • Leading beyond the classroom
  • From the classroom to the community
  • Going the distance
  • Change the world
  • Make your mark
  • Make a difference
  • Be a part of something bigger
  • Invest in our future
  • Deepen your connection
  • Made possible by
  • Amplify our impact
  • Spark change
  • Ripple effect
  • Foster growth
  • Groundswell
  • Pride/sense of pride
  • Opportunity
  • Established
  • Connected
  • Essential
  • Paramount
  • Legacy
  • Support/Donor support
  • Develop
  • Advance
  • Shape
  • Pursue
  • Focus
  • Give
  • Gift
  • Grow
  • Elevate
  • Preserve
  • Sustain
  • Create
  • Impact
  • Propel
  • Emerge
  • Lead
  • Improve
  • Conserve
  • Build

Categories

People

  • Leaders/leadership
  • Leading the charge
  • People-centered
  • Leading beyond the classroom
  • Outstanding
  • Dedicated
  • Big thinkers
  • Create a brighter future
  • Best and brightest
  • Champions for life
  • Key players
  • In-demand professionals
  • Future generations
  • Turn a dream into reality

Programs

  • World class
  • Top tier
  • Nationally recognized/awarded
  • People-centered
  • Regarded
  • Among the best
  • Competitive
  • High-impact practices
  • Initiatives
  • Quality academic programs

Place

  • Highly awarded
  • Modern technology
  • Impactful classroom experiences
  • Updated infrastructure
  • Capacity to meet emerging needs
  • On campus and off
  • First-class facilities
  • Advancing opportunities

Community

  • Close knit
  • Integral
  • Partnerships
  • Rooted in [the] community
  • Connected to [the] community
  • Historical roots
  • Mutually beneficial
  • Premier opportunity
  • Establishing our region
  • Supporting our community
  • Serving the community/the communities we serve
  • Economic and cultural development
  • Elevating our community to new heights