Online Master's Degree in Sport Administration

Program Details

Next Start Date: January 8

Credit Hours: 36

Course Length: 12-15 weeks

Estimated Program Length: 24 months

Build a rewarding career in the sports industry. with the online Master of Science in Administration — Sport Administration specialization from the University of West Florida.

Why Study Sport Administration at UWF?

UWF's Sport Administration M.S.A. specialization delivers the expert-level skills needed for utilizing sport analytics to generate optimal results for your organization. As you complete your master’s degree, you’ll explore the analytical side of sport finance, ticket pricing and sport gambling while learning to communicate analytical data professionally and make effective managerial decisions.

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What You Will Learn

UWF is committed to providing every student with a high-quality education. Courses for the online M.S.A. in Sport Administration program are taught by faculty who are driven to help you find internship placements through their connections in the sport industry. Faculty member, Professor Gil Fried, created some of the top graduate sport management programs for the University of San Francisco, Columbia and the University of New Haven before launching UWF's online sport administration master’s program. Professor Fried also authored the sport analytics textbook used for the program which is widely used around the world.

Built for experienced athletes and coaches who want to pursue leadership and administration roles in the sport industry, individuals seeking a sport administration degree that offers specialized skills in sport analytics or those who are passionate about sports and are seeking a career in the front office, marketing, ticketing, venue management or player relations, the online program curriculum offers courses from the Lewis Bear Jr. College of Business and the Hal Marcus College of Science and Engineering (HMCSE) to ensure you gain a well-rounded perspective you can apply to the industry.

By completing this degree, you will be able to:

Analyze effective leadership and management strategies to run sport organizations
Demonstrate how data impacts most sport business decisions
Apply theory and skills learned in the program to a real-life setting
Analyze how technology is changing the nature of the sport industry
Apply effective communication skills that are appropriate for sport management practice
Apply ethical judgment and analysis to managerial decisions made in the sport industry

Courses

Courses & Requirements

UWF’s online M.S.A. in Sport Administration program requires the completion of 36 credit hours. The curriculum includes six credit hours of business core, an additional six hours of business courses, a common sport administration core, an internship or independent study and two data-related courses.

Required M.S.A. Core (6 credit hours):

GEB 5872 - MBA Foundations: Financial Management I
GEB 5875 - MBA Foundations: Management Skills and Applications
MAN 6156 - Management and Organizational Behavior

Sports Administration Specialization - Business Core (6 credit hours)

GEB 5873 - MBA Foundations: Financial Management II
GEB 5870 - MBA Foundations: e-Business Systems
GEB 5876 - MBA Foundations: Marketing Management
GEB 5879 - MBA Foundations: Business Analytics

Sports Administration Specialization - Sport Core (18 credit hours)

SPM 6163 - Applied Sport Management: management
SPM 6308 - Applied Sport Management: Marketing
SPM 5708 - Sport Analytics

Choose one of the following:

SPM 6947 - Internship
SPM 6946 - Capstone

Choose two of the following

SPM 5166 - E-sports Management
SPM 5056 - Sport Betting
SPM 5205 - Environmental Sustainability in Sport
SPM 6947 - Internship (Can be selected if not already chosen for Sport Core)
SPM 6946 - Capstone (Can be selected if not already chosen for Sport Core)

Data Focus Courses (6 credit hours)
In addition to the 30 credit hours outlined above, students are required to take two courses from the Hal Marcus College of Science and Engineering (HMCSE) associated with both data awareness and data fluency. With the successful completion of these two courses, students in the M.S.A. in Sport Administration will earn a certificate in sport analytics by completing four courses associated with analytics.

STA 5166 - Data Awareness
STA 5056 - Data Fluency

To be considered for admission to the University of West Florida’s online master’s in sport administration program, you must have an undergraduate degree from an accredited institution. Other criteria for successful admission include:

Undergraduate transcripts and institutional GPA
Graduate GPA, if applicable
Submission of letter of intent describing the candidate’s work experience and reasons for pursuing the degree program, including how the degree relates to career goals.
Overall fit with the program

How to Apply

To apply for admission to this program, you first need to submit an application for graduate admission (plus a $30 application fee) and be accepted for admission to the University of West Florida. In addition, you must:

Submit official transcripts from all institutions previously attended whose accrediting agency is included on the list of UWF approved accrediting agencies
Submit a letter of intent

Have questions about this program or the admissions process? Contact our undergraduate admissions team at gradadmissions@uwf.edu.

Full Course Descriptions Registration Requirements

Careers & Outcomes

When you complete UWF’s online M.S.A. in Sport Administration degree, you’ll graduate prepared to make effective managerial decisions in the sports industry.

Job Titles

Sports Statistical Analysts
Financial Analysts
Sales Managers
Marketing and Advertising Managers
Sports Information Director

Career Outlook

Sports occupations are projected to grow 12% by 2034
The median wage for sports marketing managers is $114,566
About 80,000 sports-related occupations are expected through 2029

Source: Lightcast, 2024

Tuition Rate Per Credit Hour

Sport Administration, M.S.A. Online Graduate Tuition
Component	Cost	Total*
In-state Tuition	$384.60 per credit hour	$13,845.60
Full Out-of-state Tuition	$1,044.24 per credit hour	$37,592.64
90% Out-of-state Tuition	$478.83 per credit hour	$17,237.88

Tuition waivers cover up to 90% of the non-resident portion of your tuition and are available to non-Florida residents (including international students) admitted to online campus programs and registered for online courses in active pursuit of that degree or certificate. You must pay all other assessed tuition and fees. The renewal of Online Campus Out-of-State Tuition Waivers is not automatic. Waiver requests must be submitted every semester and are not retroactive for previous semesters. Review Tuition Waiver Information to learn more.

Time to completion varies by student, depending on individual progress and credits transferred, if applicable. Fees are charged per semester unless otherwise noted.

Refer to UWF Cost of Attendance Estimates and Financial Literacy for more information on UWF costs and financial aid.

* Tuition and fees are subject to change.

Alabama, Military & Financial Aid

Alabama Differential Out-of-State Tuition

Residents of Alabama are eligible for Alabama Differential Tuition, a reduced out-of-state tuition rate. To verify residency status for tuition purposes, new undergraduate students should contact the Office of Undergraduate Admissions and new graduate students should contact the Graduate School. Current enrolled students should contact the Office of the Registrar. See more about Tuition Waivers.

Military & Veterans

The UWF Military & Veterans Resource Center (MVRC) serves as the campus advocate for military, dependents and veteran students. Contact the MVRC to learn more about the various military and veteran education assistance or tuition waiver opportunities and eligibility requirements.

UWF Financial Assistance

The University of West Florida offers various financial aid options for our online students, including loans, scholarships and grants for degree-seeking students. We provide eligible students with an alternative to paying the full amount of tuition at the beginning of each term in the form of an installment payment plan or a short-term loan. See more about Financial Aid and Education Funding Opportunities.