January 25, 2011
Improving student skill in critical evaluation of media
Media literacy has been defined as a framework to guide the access, analysis, evaluation and creation of messages in a variety of forms, including print, video, images, and web-based media. Media literacy entails articulating the role of media in society and developing the inquiry and communication skills necessary for functioning effectively as citizens of a democracy (Center for Media Literacy).
The core concepts of media literacy include the following:
The following activities can be assigned to help students develop media literacy skills:
Each student should select an example of a message delivered through visual media and answer each of the following questions:
Illustrate the way a complex media message functions with discussion of a short film clip or short video.
Based on a teaching tip submitted by Taimi Olsen, Ph.D., Assistant Director, Tennessee Teaching and Learning Center, University of Tennessee, Knoxville.
MediaLitKit. Center for Media Literacy.
Visual Thinking. Center for Teaching, Vanderbilt University.
International Visual Literacy Association http://www.ivla.org/drupal2/index.php
Film Vocabulary Flashcards. Quizlet. 2010.
Potter, J. (2004). Theory of media literacy: a cognitive approach. Thousand Oaks, CA: Sage.
Davis, B. (2009). Tools for Teaching ( 2nd Ed.). San Francisco: Jossey-Bass.
Updated 04/23/13 cdw
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