Brett Berg serves as Assistant Vice President for Development at UWF. He serves on the leadership teams of the Division of University Advancement and the Department of Intercollegiate Athletics. He oversees all fundraising activities for the university’s athletic programs, including annual giving, major gifts, planned giving, corporate giving and the Argonaut Athletic Club, the official booster organization for UWFBerg and his team have set fundraising records each year in either the number of donors, total dollars raised, pledges or planned gifts to support the Argonauts.
Prior to his current role, Berg served as the Director of Development and Associate Athletic Director for the University of West Florida. He served on the leadership team that brought football to UWF. He led the team that created the game experience and created the UWF football gameday traditions of today.
Berg brings a varied background to the job, including experience in athletics, health care, tourism and museums. Berg most recently worked as director of marketing and public relations at the Gulf Coast Exploreum Science Center and IMAX Theater in Mobile, Ala. starting in 2006. While there, Berg oversaw all marketing, advertising, public relations, media relations and was the museums spokesperson.
Prior to his time working in the tourism and attraction industry, Berg worked in Pensacola as the assistant director of the Baptist Health Care Foundation. While at the BHC Foundation, he oversaw many fundraising initiatives that helped renovate the women’s center, generated funds and recognition for labor and delivery, built a new cancer center and conducted a nationally recognized employee giving program.
Before working for the BHC Foundation, Berg served as the director of Baptist SportsCare. Here he oversaw all marketing to physically active groups for Baptist Health Care. While guiding the SportsCare program, BHC started providing medical coverage for area high schools and was recognized in the state and nationally for their partnership opportunities. Berg started the mass sports physicals for Escambia County high school athletes and received national exposure for being the first in the country to offer echocardiograms to all student-athletes thanks to a partnership with the cardiology group.
Berg worked for the Pensacola News Journal for more than 10 years, serving as a correspondent and writing numerous articles on high school and collegiate sports. Berg also served as an adjunct instructor and a faculty associate at UWF, teaching multiple courses in the Department of Communication Arts since 2002.
Berg graduated with his bachelor’s degree in communications from Florida State in 1994 and received his master’s degree with an emphasis in sports administration from Clemson in 1997. He worked for several years in sports information, first while attending UWF from 1990-92 and again as a graduate assistant at Clemson from 1995-97.
Berg was also a media manager for the Atlanta Committee for the Olympic Games in 1996. He was on the media leadership team for the Summer Olympic Aquatics Venue and worked with media for the sports of swimming, diving, water polo, synchronized swimming and modern pentathlon. He also was a supervisor for the NFL’s Carolina Panthers, overseeing a bank of more than 75 suites for their inaugural season in Clemson and their first two seasons in Charlotte.
Brett is the son of retired UWF athletic director and UWF Athletics Hall of Fame inductee Richard Berg. He is married to Teresa, a double UWF graduate, and they have four children, Hayden, Charlotte, Berkeley and Lily.