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Leadership Team

Howard Reddy
Howard J. Reddy
Vice President for University Advancement

Howard J. Reddy is the vice president for the Division of University Advancement and serves as a member of the President’s Cabinet. In this role, Reddy provides executive leadership to the division, overseeing development, alumni relations, the UWF Foundation, UWF Historic Trust and WUWF Media.

Lucas, Daniel
Daniel R. Lucas, CPA
Associate Vice President for University Advancement

Dan serves as the Associate Vice President of University Advancement and as the Chief Financial Officer of the University of West Florida Foundation, Inc. He oversees the budgets for the Division of Advancement including WUWF Public Radio, UWF Historic Trust, Institutional Communications, Development, Alumni, as well as the UWF Foundation.

Brett Berg
Assistant Vice President for Athletics Development

Brett Berg serves as Assistant Vice President for Development at UWF. He serves on the leadership teams of the Division of University Advancement and the Department of Intercollegiate Athletics. He oversees all fundraising activities for the university’s athletic programs, including annual giving, major gifts, planned giving, corporate giving and the Argonaut Athletic Club, the official booster organization for UWFBerg and his team have set fundraising records each year in either the number of donors, total dollars raised, pledges or planned gifts to support the Argonauts.

Overton, Rob
Robert Overton Jr.
Executive Director, UWF Historic Trust

Robert Overton has over 20 years of public history experience, specializing in historic sites and museum management. He has worked for the University of West Florida Historic Trust since 2002 and has served as the Executive Director for the organization since 2015.

Crawford, Pat
Pat Crawford
Executive Director, WUWF

Pat Crawford has been a part of the WUWF Public Media team since 1982. After receiving a Bachelor's Degree in Economics from Hampden-Sydney College and a Master's Degree in Public Broadcast Administration from the University of Arizona, he began his professional public media career at WSIU-TV/FM at Southern Illinois University.

Missy Grace
Director of Alumni Relations

Missy Grace is the Director of Alumni Relations for the division of University Advancement. In her role, Missy is responsible for creating unique engagement opportunities for alumni to increase awareness, pride, participation, volunteer involvement and philanthropic commitment to UWF. She provides strategic direction for Alumni Relations and the Alumni Association, manages affinity programs and revenues and supports strategies and initiatives to increase alumni giving participation.

Claire Stewart
Claire Stewart
Executive Director of Annual Giving and Institutional Communications

Claire Stewart is the Executive Director of Annual Giving and Institutional Communications for the division of University Advancement and comes to UWF with ten years of marketing, communications and higher education experience. In her role in University Advancement, she acts as a communications conduit for the UWF Historic Trust, UWF Foundation, Inc., WUWF Media, Alumni Relations, Development and the Institutional Communications team.