Megan Gonzalez

Megan Gonzalez

  • Associate Vice President for Institutional Communications

Megan Gonzalez serves as the Associate Vice President for Institutional Communications at the University of West Florida, where she drives the University’s integrated marketing, branding and communications strategy. 

She leads a creative, innovative team of professionals charged with managing institutional branding, marketing, advertising, communications, publicity, media relations and digital presence. 

Megan collaborates with University leadership and key stakeholders to drive the strategic position of the University of West Florida brand to all audiences. She plans, implements and evaluates institutional campaigns and initiatives, ensuring effectiveness, alignment with institutional priorities and exceptional quality. 

As a member of the President’s cabinet, Megan provides counsel to University leadership regarding reputation-building opportunities and serves as the lead advisor and strategic planner for all critical communication matters including sensitive issues, crises and emergency communications. 

Megan also oversees the institution’s publicity and media relations strategy and serves as a university spokesperson. 

Her experience spans from higher education to agency and corporate communications. She has secured coverage for clients with national media outlets such as The Today Show, ABC News, Good Morning America and MSNBC, among others.

Education
  • B.A. Communication Arts, Emphasis in Public Relations, Minor in Marketing
    University of West Florida – Pensacola, Florida
  • M.A. Strategic Communication and Leadership
    University of West Florida – Pensacola, Florida
Community Leadership
  • 2014-2015 American Advertising Federation, Fourth District, Northwest Florida liaison
  • 2013-2014 American Advertising Federation, Pensacola, President
  • 2012-2013 American Advertising Federation, Pensacola, Vice President
  • 2009-2011 American Advertising Federation, Tallahassee, President
Affiliations
  • American Advertising Federation, Fourth District
  • Florida Public Relations Association, Pensacola
  • Southern Public Relations Federation
Awards and Honors
  • 2019 Florida Public Relations Association Judges' Choice Award
  • 2019 Florida Public Relations Association Award of Distinction
  • 2018 American Advertising Federation Multiple Local ADDY Award Winner
  • 2017 American Advertising Federation Multiple Local ADDY Award Winner
  • 2015 American Advertising Federation Gold ADDY Award
  • 2015 American Advertising Federation Silver ADDY Award
  • 2014 American Advertising Federation Gold ADDY Award
  • 2014 CASE District III Award of Excellence
  • 2014 Florida Public Relations Association Image Award
  • 2014 Florida Public Relations Association Judges Choice Award
  • 2014 Florida Public Relations Association Award of Distinction
  • 2012 Independent News Rising Star
  • 2009 American Advertising Federation Gold ADDY Award
  • 2009 Southern Public Relations Federation Lantern Award
  • 2008 American Advertising Federation Gold ADDY Award