Event Design

Achieve clarity around your next event by recognizing how to create value and measure success through behavior change.


Event Canvas layout with stick notes for event design workshop

The best events are not merely engaging, they are transformational. Fostering this state-of-mind is not accomplished through event logistics, but rather addressing the needs of everyone involved.

Event Design is a proven process based on experience, experiments and expertise. Participating in an Event Design workshop using the revolutionary #EventCanvas approach will help you achieve a new level of detail in your event planning and ensure the outcomes of your events meet your goals.

Based on the idea of recognizing needs and changing behavior, Event Design empowers your team to design and deliver innovative events. The comprehensive step-by-step process leads your team to identify objectives, uncover new opportunities and innovatively deliver on expectations. By the end of the workshop, your team will have ultimately developed event design prototypes.

Here is what the meetings and event industry is saying about Event Design using the #EventCanvas:

Request Training

Suitable for new or existing programs, meetings and events.
Contact us today to schedule!

Join this list of groups who have experienced Event Design:

  • Association for Continuing Higher Education Annual Conference 2019
  • Cybersecurity Center for Academic Excellence Executive Leadership Forum
  • Equipped Leadership Workshop
  • Leisure Learning Ice Cream Social
  • NCUR 2019 Student Prep Workshop
  • UWF Certificate in Event Design Graduation Ceremony

About the Facilitator:

Patti Spaniola

Patti Spaniola has a deeply rooted passion for hospitality and a diverse range of experience in the field. Her career began in a restaurant learning all the fine details of great service. Next, she moved to a conference resort working at the front desk (the heart of all hotels). Soon, she ventured into event planning, conference coordination, and sales. After a full career at the conference resort, she transitioned into a planner for one organization. Instead of participants coming to the conference resort, she traveled with the conference and experienced a new perspective. This new perspective made a big impact and jump-started her journey to design and organize meaningful experiences for every participant.

Currently a planner at the University of West Florida (UWF), Patti initiated a Strategic Meeting Management Program (SMMP) at UWF bringing together over 110 UWF planners for educational events and networking. She and a UWF colleague created the UWF Certificate in Event Planning. She facilitates event design and event basics workshops and presents at conferences. She has volunteered for Association for Continuing Higher Education serving on planning committees and as co-chair for the annual conference.

Patti earned an M.B.A. from Regis University in Colorado Springs, CO and a Bachelor of Science in Speech from Northwestern University in Evanston, IL. She is a member of Meetings Professional International (MPI), Society of Government Meeting Professionals (SGMP), and Senior Planners Industry Network (SPIN). She is proud to be a Certified Meeting Professional (CMP) and Certified Event Designer (CED).