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Business Analytics

Upon completion of the Business Analytics Certificate, the student will be able to do the following:

  • Describe the role of analytics as a data-driven decision support toolbox for managers in various business environments.
  • Demonstrate knowledge by communicating to management the appropriate types of data mining to apply in a business scenario given the data set and organizational context.
  • Relate business analytics to specific managerial decision-making scenarios.
  • Analyze the broader organizational and socio-economic impacts of following the recommended course of action-based on the analytical modeling process.
  • Compile and present effective arguments to support recommendations derived from analytical models.
  • Describe the importance of data integrity and data privacy in creating and managing data mining programs.
  • Plan a research study related to a given industry, collect relevant data, and submit a report of findings and recommendations.

Program Description

Candidates are expected to have completed the equivalent of one of the following UWF courses:

QMB 6305 Quantitative Methods for Business

Certificate Courses

ISM 5404 Business Intelligence Applications 3.0 Semester Hours
ISM 5208 Business Data Management 3.0 Semester Hours
ISM 6136 Big Data Mining: A Managerial Perspective 3.0 Semester Hours
ISM 6137 Business Analytics 3.0 Semester Hours
Total Hours 12.0 Semester Hours
  • The Graduate Certificate in Business Analytics is available online.
  • The Graduate Certificate in Business Analytics is not available to students pursuing the MBA with the Business Analytics emphasis.
  • Candidates pursuing the Graduate Certificate in Business Analytics are required to complete all Certificate courses with a grade of "C" or better, and maintain an overall GPA of 3.0 or better.
  • Normally, transfer courses cannot be used to satisfy requirements for completion of graduate certificates in the College of Business.
  • The University’s six-year policy on “Time to Degree:  Master’s” applies to completion of coursework for graduate certificates in the College of Business.


Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.