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Business Analytics

Upon completion of the Business Analytics Certificate, the student will be able to do the following:

  • Describe the role of analytics as a data-driven decision support toolbox for managers in various business environments.
  • Demonstrate knowledge by communicating to management the appropriate types of data mining to apply in a business scenario given the data set and organizational context.
  • Relate business analytics to specific managerial decision-making scenarios.
  • Analyze the broader organizational and socio-economic impacts of following the recommended course of action-based on the analytical modeling process.
  • Compile and present effective arguments to support recommendations derived from analytical models.
  • Describe the importance of data integrity and data privacy in creating and managing data mining programs.
  • Plan a research study related to a given industry, collect relevant data, and submit a report of findings and recommendations.

Program Description

Candidates are expected to have completed the equivalent of one of the following UWF courses:

QMB 6305 Quantitative Methods for Business

Certificate Courses

Please visit the UWF Graduate Catalog for course descriptions.

ISM 5404 Business Intelligence Applications 3.0 Semester Hours
ISM 5208 Business Data Management 3.0 Semester Hours
ISM 6136 Big Data Mining: A Managerial Perspective 3.0 Semester Hours
ISM 6137 Business Analytics 3.0 Semester Hours
Total Hours 12.0 Semester Hours
  • The Graduate Certificate in Business Analytics is available online.
  • The Graduate Certificate in Business Analytics is not available to students pursuing the MBA with the Business Analytics emphasis.
  • Candidates pursuing the Graduate Certificate in Business Analytics are required to complete all Certificate courses with a grade of "C" or better, and maintain an overall GPA of 3.0 or better.
  • Normally, transfer courses cannot be used to satisfy requirements for completion of graduate certificates in the College of Business.
  • The University’s six-year policy on “Time to Degree:  Master’s” applies to completion of coursework for graduate certificates in the College of Business.


Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.