Marketing Applications

At the undergraduate level, the Department of Marketing and Economics offers a Minor in Marketing Applications.

Program Description

All courses must be completed with a grade of "C" or better.

Marketing majors may not earn this minor.

 MAR 3023 Marketing Fundamentals 
 Choose four of the following: 12 
 MAR 3370 Information Sources for Business Decisions 
 MAR 3503 Consumer Behavior 
 MAR 4231 Retail Strategy 
 MAR 4324 Integrated Marketing Communications: Principles 
 MAR 4403 Sales Management 
 MAR 4412 Professional Selling Methods 
 MAR 4721 Digital Marketing 
 MAR 4841 Services Marketing 
 One 3000/4000 level advisor approved Marketing (MAR) elective  

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Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.

Program Contact

For additional information about the Economics undergraduate degree, or to schedule an appointment to speak to an advisor in the Department of Marketing and Economics, please feel free to contact us by email (, or by phone (850-474-2652). To be better prepared to speak with the advisor, please print out and review the degree plan in which you are interested in pursuing.

Tour Our Campus!

What better place to launch your personal business plan than a place in the Florida sun? We invite you to visit the campus and judge for yourself. Guided campus tours are available on demand and leave from the Visitor's Center.

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At UWF, we realize that each student has individual aspirations. That's why we offer a unique educational experience that paves the way for you to impact the world through an exciting career. Ready to start your journey?