Digital Marketing

This certificate program is designed to enable students to earn additional credentials within the requirements of their current degree programs. The Certificate in Digital Marketing was developed in answer to the high demand of persons skilled in the basic techniques of digital marketing.

Program Description

The Digital Marketing Certificate requires the completion of three courses with a minimum grade of "C" or better in each. The courses are as follows:

MAR3023 Marketing Fundamentals 3
MAR4721 Digital Marketing 3
MAR4236 Social Media Marketing 3


The Digital Marketing Certificate also requires the completion of one of the following courses with a minimum grade of "C" or better. The courses are as follows:

Choose one of the following courses:
MAR4841 Service Marketing  
MAR4613 Marketing Research  
MAR3860 Customer Relationship Management  

In order to declare your intent to complete the certificate, you must make an appointment with a College of Business academic advisor to process the required form. This should be done as soon as possible, but no later than the last day of the drop/add period of the semester prior to the semester in which you plan to complete the certificate coursework.


Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.

Program Contact

For additional information about the Economics undergraduate degree, or to schedule an appointment to speak to an advisor in the Department of Marketing and Economics, please feel free to contact us by email (, or by phone (850-474-2652). To be better prepared to speak with the advisor, please print out and review the degree plan in which you are interested in pursuing.

Tour Our Campus!

What better place to launch your personal business plan than a place in the Florida sun? We invite you to visit the campus and judge for yourself. Guided campus tours are available on demand and leave from the Visitor's Center.

Apply Now!

At UWF, we realize that each student has individual aspirations. That's why we offer a unique educational experience that paves the way for you to impact the world through an exciting career. Ready to start your journey?