• Position: Interim Chair
• Department: Global Hospitality & Tourism Management
• Office Location:  Bldg 76 Room 202

Dr. Chula King is a frequent researcher of issues involving technology. Her research interests include ethics, privacy and technological changes in education, cheating in online exams, student attitudes towards intellectual honesty, and the professor’s role in accounting education.

• Position: Associate Professor
• Department: Global Hospitality & Tourism Management
• Office Location:  Bldg 76 Room 117

Dr. Lisa Marie Assante has researched ways to improve training of workers in the industry, to better understand customers’ expectations and their decision-making processes, and to understand relationships between local residents and tourists.

• Position: Assistant Professor
• Department: Global Hospitality & Tourism Management
• Office Location:  Bldg 76 Room 111

Dr. Atadil conducts research on cognitive neuroscience, decision-making behavior of travelers, branding and information technology. His research interests include memetics, destination neurogenetics, meme map creation and travelers’ perceptions regarding new technologies.

• Position: Instructor
• Department: Global Hospitality & Tourism Management
• Office Location:  Bldg 76 Room 112

Mr. Hugo Reyes Duran's expertise is in resort and hotel operations, luxury hotel brand design and development, guest experience management, and hotel openings, with applied marketing, revenue management and shared economies as topics of interest.

• Position: Assistant Professor
• Department: Global Hospitality & Tourism Management
• Office Location:  Bldg 76 Room 116

Dr. Alison Green teaches in the areas of human resources, education and organizational learning. Green also examines the value of certification in the hospitality industry and determines what skills employers expect from graduates of food-and-beverage hospitality programs.

• Position: Associate Professor
• Department: Global Hospitality & Tourism Management
• Office Location:  FWB Bldg 4 Room 69 Pensacola Bldg 76 Rm 119

Dr. Andrew Holdnak’s research has ranged from aspects of sports and environmental tourism to recreational fishing, the boating community, the acceptance of pets in campgrounds, and the role of factory stores and shopping centers in attracting tourists.

• Position: Instructor
• Department: Global Hospitality & Tourism Management
• Office Location:  Bldg 76 Room 109

Dr. Jill Plumer's research Interests include Revenue Management and Customer Relationship Management.

• Position: Associate Professor
• Department: Global Hospitality & Tourism Management
• Office Location:  Bldg 76 Room 118

Dr. Xuan V. Tran studies microeconomics and macroeconomics and consumer behavior psychology in hospitality and tourism. Tran’s research has examined economic effects on demand for luxury hotel rooms, hotel brand personality and service quality, and customers’ price sensitivity in upscale lodging.