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Faculty Profiles

Commerce department faculty contact and bio information


Keller,Scott_211
Dr. Scott Keller
Position: Chair
  • Department: Commerce
  • Office Location:  Bldg 53 Room 120H

Dr. Keller’s primary research interest includes frontline managerial leadership in logistics operations. Along with his brother, he co-authored the book The Definitive Guide to Warehousing. He has professional experience in ocean freight, warehousing and motor carrier operations.

Allman,Helena_211
Dr. Helena Allman
Position: Assistant Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 120H

Dr. Helena F. Allman's research interests include Marketing Strategy and International Business. She examines branding – strategies, product line extensions, and the impact on consumers’ decisions to purchase them.

Nestor Arguea
Dr. Nestor Arguea
Position: Associate Professor and COB International Program Director
  • Department: Commerce
  • Office Location:  Bldg 53 Room 134

Dr. Nestor M. Arguea's research interest is applied econometrics with emphasis in microeconomic issues. These include pricing, industry studies, quality change, input markets, and differentiated products, and in general in the estimation of models for which complete information does not exist.

Dr. Ata Atadil
Dr. Ata Atadil
Position: Assistant Professor
  • Department: Commerce
  • Office Location:  Bldg 76 Room 111

Dr. Atadil conducts research on cognitive neuroscience, decision-making behavior of travelers, branding and information technology. His research interests include memetics, destination neurogenetics, meme map creation and travelers’ perceptions regarding new technologies.

Bettis-Outland,Harriette_211
Dr. Harriette Bettis-Outland
Position: Associate Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 127

Dr. Harriette Bettis-Outland has both personal and professional experience in Customer Relationship Management, one of the courses she teaches and studies.

Dr. Vitaly Brazhkin
Position: Assistant Professor
  • Department: Commerce
  • Office Location:  Bldg 53

Vitaly Brazhkin is an Assistant Professor with a Ph. D. in Supply Chain Management from the University of Arkansas. He teaches a variety of courses in logistics and other disciplines.

Green, Allison_211
Dr. Alison Green
Position: Associate Dean and Associate Professor
  • Department: Commerce
  • Office Location:  Bldg 76A Room 341

Dr. Alison Green teaches in the areas of human resources, education and organizational learning. Green also examines the value of certification in the hospitality industry and determines what skills employers expect from graduates of food-and-beverage hospitality programs.

Dr. Sherry Hartnett
Dr. Sherry Hartnett
Position: Director, Executive Mentor Program and Clinical Professor of Business
  • Department: Commerce
  • Office Location:  Bldg 76A Room 225

Dr. Sherry Hartnett's research has focused on Digital and Social Media Marketing, Marketing Analytics and Health Care. Hartnett’s business career included being a top marketing executive in the health care and newspaper industries and owning her own consulting firm.

head shot image of Dr. Richard Hawkins
Dr. Richard R. Hawkins
Position: Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 129

Dr. Richard R. Hawkins, a Professor with a Ph.D. in Economics, has examined tax structures and related factors in both Florida and Georgia, including the rise of e-commerce and the growth of local-option sales taxes.

Holdnak,Andy_211
Dr. Andrew Holdnak
Position: Associate Professor - 4/469
  • Department: Commerce
  • Office Location:  FWB - Building 4, Room 69; Pensacola - Building 76, Room 119

Dr. Andrew Holdnak’s research has ranged from aspects of sports and environmental tourism to recreational fishing, the boating community, the acceptance of pets in campgrounds, and the role of factory stores and shopping centers in attracting tourists.

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Dr. Bill Huth
Position: Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 101

Dr. Bill Huth, a Distinguished University Professor at the University of West Florida, conducts marine-related economic research, including the continued development of artificial reefs and their place in fishery management.

Kimball,Bob_211
Dr. Bob Kimball
Position: Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 117

Dr. Bob Kimball has written several books on marketing and sales. They include The American Marketing Association Handbook for Successful Selling, The Book on Management, and The Essence of Marketing. He’s also co-author of Selling in the New World of Business.

LeMay,Steve_211
Dr. Stephen Arthur LeMay
Position: Associate Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 104

Dr. Stephen Arthur LeMay has a deep background in Transportation and Logistics and has authored two books, a textbook and a research book, on logistics and transportation topics.

Dr. James Mead
Dr. James Mead
Position: Assistant Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 120E

Dr. James A. Mead’s research examines how emotion and memory influences consumer choice. Substantively, his work attempts to address variables of strategic importance, such as pricing, packaging, and presentation tactics.

Dr. Felicia Morgan
Dr. Felicia Morgan
Position: Associate Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 138

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Jill Plumer
Ms. Jill Plumer
Position: Instructor
  • Department: Commerce
  • Office Location:  Bldg 76 Room 109

Ms. Jill Plumer's research Interests include Revenue Management and Customer Relationship Management.

Cody Reinhardt
Dr. Cody Karl Reinhardt
Position: Assistant Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 120E

Cody Karl Reinhardt's research focuses on Urban, Regional, and Environmental fields. He particularly focuses on city to city migration patterns and networks in the U.S. and the impact of local environmental and housing policies on migration flow, energy service consumption, and national emissions.

Dr. Katrina Savitske
Dr. Katrina Savitskie
Position: Assistant Professor
  • Department: Commerce
  • Office Location:  Bldg 53 Room 120E

Dr. Savitskie has taught a variety of courses, including Introduction to Supply Chain Management, Global Logistics, Strategic Sourcing, Supply Chain Management Strategy, International Marketing, Principles of Marketing, and International Business.

Tran,Xuan_211
Dr. Xuan V. Tran
Position: Professor
  • Department: Commerce
  • Office Location:  Bldg 76 Room 118

Dr. Xuan V. Tran studies microeconomics and macroeconomics and consumer behavior psychology in hospitality and tourism. Tran’s research has examined economic effects on demand for luxury hotel rooms, hotel brand personality and service quality, and customers’ price sensitivity in upscale lodging.

Emeritus Faculty

Global hospitality and tourism management department emeritus faculty contact and bio information


Steven Philipp

Adjunct Faculty

Marketing, supply chain logistics, and economics department adjunct faculty contact and bio information


John Atkins

Snorri Gislason