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About Us

About Us

The College of Business prepares students for successful careers in business and society and contributes to the advancement of the educational and economic development of Northwest Florida.



The College of Business prepares students for successful careers in business and society through high-impact, student-focused educational experiences with face-to-face and online delivery. We conduct relevant and innovative research that contributes to business practice, enhanced educational opportunities, and business theory. We engage in value-added practices to serve the business and academic communities.


The UWF College of Business aspires to be widely recognized for innovation and excellence in business education, the development and dissemination of knowledge, and partnerships with the business community.

Core Values

Our core values reflect what is most important to us:


We believe in doing the right thing for the right reason.


We recognize faculty and staff as our greatest resource and students as our primary reason for being here.


We put forth our personal and professional best in all we do.


We embrace ideas, methods, and technologies to help us continuously improve our teaching, scholarship, service, and professional engagement.


Our teaching, scholarship and service are inspired by continuous advancement and application to the modern business environment.


We share information and resources to meet common goals.

Strategic Priorities

These strategic directions reflect the values that guide us as we choose how to carry out our mission:

Strategic Directions
Strategic Direction 1:Student-Focused Learning and Development
COB Strategic Priority 1.1 Foster student learning and development to include the knowledge, skills, and dispositions that optimize students' prospects for personal and professional success.
COB Strategic Priority 1.2 Facilitate students' access to and choice of College's bachelor's and master's degree programs
COB Strategic Priority 1.3 Enhance student learning through assessment of student learning outcomes and a continuous process of curricular and instructional review.
Strategic Direction 2:Distinctive Teaching, Scholarship, Research, and Professional Contributions
COB Strategic Priority 2.1  Ensure that faculty maintain appropriate academic and professional qualifications in order to fulfill effectively their high-quality teaching, research, service, and professional engagement responsibilities.
COB Strategic Priority 2.2 

Recruit, reward, support, retain, and recognize our high-quality faculty, who are essential to advancing the mission, vision, and values of the College.

COB Strategic Priority2.3  Enhance the College's intellectual contributions portfolio including discipline-based, practice-based, and pedagogical scholarships that align with the College's mission, vision, and strengths.
Strategic Direction 3: Community Engagement and Service
COB Strategic Priority 3.1 

Reward faculty and staff participation and leadership in internal and external service and professional engagement activities that enhance the missions of the College and University.

COB Strategic Priority 3.2  Advance the economy and quality of life in the region through partnerships with the citizens, businesses, organizations, and communities the College serves.
Strategic Direction 4: Sustainable Institutional Excellence
COB Strategic Priority 4.1  Ensure that resources are sufficient to foster the College's vision and mission and enhance the quality and scope of the College.
COB Strategic Priority 4.2  Recruit, reward, develop, retain, and recognize our staff members, who are essential to advancing the mission, vision, and values of the College. 
COB Strategic Priority 4.3  Enhance the reputation of the College of Business for quality through accreditation and other recognitions.
COB Strategic Priority 4.4  Acquire, develop and maintain leading-edge technology to support the mission of the College.