Essentials of Entrepreneurship

The Essential of Entrepreneurship course is a live seven-week course, in a virtual setting, that is designed for new and aspiring entrepreneurs. This course is brought to you by UWF's Center for Entrepreneurship and The Spring Entrepreneur Hub, a program of Studer Community Institute.

Ready to start your own business?

The Essentials of Entrepreneurship course shares the technical information and business insights you need to start and more efficiently manage your new venture. 

Each week, learn effective strategies and connect with business leaders who have walked in your shoes, and have taken their entrepreneurial ideas into reality. Take advantage of their knowledge and experiences to drive your decision-making.

Join us as we guide you through the business development problem areas faced by those new to the profession, including:





Class Size:

Limited to 50


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Idea Discovery



Human Resources

Human Resources





Business Plan

Business Planning


Course Schedule

ModuleDateUWF PresenterIndustry SpeakerTime
Introduction/Overview 10/20/2020 Dr. Burch Quint Studer 5:30-7:15 p.m. CST
Idea Development/
Customer Discovery
10/27/2020 Dr. Burch Bob Perkins 5:30-7:15 p.m. CST
Legal and Human Resources 11/03/2020 Dr. Burch Amie Remington 5:30-7:15 p.m. CST
Financial Literacy Part 1 11/10/2020 Dr. Burch James Hosman 5:30-7:15 p.m. CST
Marketing  11/17/2020  Dr. Burch  DC Reeves 5:30-7:15 p.m. CST
Financial Literacy Part 2  11/24/2020  Dr. Burch  David Bier 5:30-7:15 p.m. CST
Business Plan  12/01/2020  Dr. Burch  Bert Thornton 5:30-7:15 p.m. CST

Course Format

The course is split into two 45-minute segments:

  1. The first segment is instructional. Dr. Burch will present material on the week's topic, then answer questions from the audience.

  2. In the second 45-minute section, the industry speaker will discuss how the topic relates to him or her, then also answer questions from the audience.


Dr. Gerald “Jerry” Burch
Dr. Gerald “Jerry” Burch

The Instructor: Dr. Gerald “Jerry” Burch


Gerald (Jerry) Burch has bridged the gap between academics and application.  Jerry completed his PhD in Organizational Behavior and has started three different companies.  He brings both the theory and knowledge of creating new ventures with the practical experience of starting and running businesses.  This unique blend of entrepreneurship and theoretical knowledge is the key to the helping others start, and run, their own businesses.  Over the past six months, Jerry has used this knowledge to help over 70 companies prepare for life during, and after the Pandemic.  



This training is brought to you by

Center for Entrepreneurship 1950x988
The Spring Entrepreneur Hub