Strategic Communication & Leadership

The Department of Communication features an MA in Strategic Communication & Leadership based on a dynamic, hands-on curriculum. The program prepares graduates to take leadership roles in a wide array of fields. It emphasizes collaborative leadership, listening, ethical practices, teamwork, data-driven decision making, and innovative message design.

Program Description 

Students in the program develop professional portfolios as they research and take part in data gathering, interviewing, organizational assessment, message design, leadership, and more. Many classes involve contact with civic and business leaders. The MA in Strategic Communication & Leadership culminates with a capstone project in which each student works with a client in his or her field of interest to design a strategic communication plan. The program features an optional graduate-level certificate in Health Communication Leadership, one of the fields with the greatest career growth in the country. All courses in the certificate program count toward the master’s degree. For additional information, view the MA in Strategic Communication & Leadership Information Packet

  • Open to people with bachelor's degrees or higher in any relevant field
  • Evening and weekend classes designed for busy professionals
  • Nationally recognized professors who work face-to-face with students in and out of the classroom
  • Hands-on experience working with actual organizations
  • Professional portfolios created by students to showcase their work in the program
  • Roundtable discussions with experts in the field

Department Contact

MA in Strategic Communication & Leadership Information Packet

Related Pages

Admission Requirements

Following is an updated description of admission requirements. This replaces requirements described in the UWF academic catalog, which is currently being revised.

Express Admission
Recent and soon-to-be UWF graduates with a cumulative grade point average of 3.25 or higher may qualify for express admission. Rather than applying online, those who may qualify should email for consideration.

Online Application
Interested persons who do not qualify for express admission are invited to apply online through UWF Graduate Admissions. Applicants are considered based on the following qualifications.

University Requirements*
• Submission of Graduate Application and Processing Fee 
• Submission of official transcripts 
*International students may have additional requirements.

Departmental Requirements
• Minimum undergraduate cumulative GPA of 3.0 on a 4-point scale 
• Submission of Departmental Admission Application (included in online application) 
• Submission of two references 
• Submission of current curriculum vita (CV) or resume.

Graduate School Application Deadlines
June 1 October 1 March 1

Application deadline for Spring admission: First-consideration for Spring admission will be given to applications received by the first week in October.

Application deadline for Fall admission: First-consideration for Fall admission will be given to applications received by the first week in March.

Only complete application packages will be reviewed. Since graduate openings are limited, and are filled by qualified applicants on a first-come, first-served basis, it is in your very best interest to complete your application package as directed and to submit it by the appropriate deadline.

student posing for NASA program
Alyssa Lee, 2018 Graduate and current UWF graduate student.

Alumni Spotlight

Alyssa Lee, 2018 Graduate 

Alyssa Lee, spring 2018 University of West Florida graduate and current UWF graduate student, is pursuing a career that is out of this world. This fall, Lee will begin the NASA Pathways Program with the Armstrong Flight Research Center. The program provides opportunities for students and recent graduates to be considered for federal employment upon completion. 

Read More About Alyssa's journey into the NASA Pathways Program.

Hong Potomski

Hong Potomski - MBA and MA in Healthcare Leadership

In the face of unimaginable adversity, one family’s focus to escape war and embrace uncertainty is all that stands in the way of creating a better life half a world away. Inspired by her parents’ determination, grit and sacrifice, Hong navigates her own journey—as a first generation college graduate—armed and ready to take on some of the biggest challenges facing healthcare—and her community.

Hong's Full Impact Story