Digital Sign Project

Campus Digital Sign

The digital sign is located at the intersection of Hwy. 90 and the east entrance of the University on Campus Drive. The University promotes educational, community, and social programs on the digital sign. 

Frequently Asked Questions

Why did UWF place a digital sign at the east entrance?

A digital sign is an effective way to promote the University, UWF activities, and the Argonaut Village retailers.

The sign reaches both eastbound and westbound traffic on Highway 90 at the east entrance to the University. There are an estimated 25,000 vehicles that travel this route each day. It enhances UWF’s visibility and connects the campus to the community. 

How is the digital sign used?

The sign’s strategic location and large daily audience allows UWF to promote itself to Pensacola area commuters at no cost to the University. 

What are the benefits of this agreement to the University?

The digital sign increases visibility for UWF, as the University’s name and logo are displayed prominently on the structure. 

Who can use the Digital Billboard?

The use of the Digital Billboard is reserved for the tenants of Argonaut Village and the University of West Florida's Institutional Communications team. The billboard is not for use by outside vendors. UWF departments may request use of the billboard on a case-by-case base with Institutional Communications's approval. To request approval, please email