Changing Normative Environment

The introduction of medical marijuana has created a new "norm" and has begun influencing social norms and behaviors related to marijuana. If medical marijuana is successful, then recreational marijuana is not so scary.

From Medical Marijuana (MMJ) To Recreational Marijuana (RMJ)

There are many ways that medical marijuana has influenced social norms and behaviors related to marijuana usage. Everything from the design and features of the medical marijuana operations, to the number and density of medical marijuana outlets, to the type of advertising and promotion in states where medical marijuana is legal can have an influence. Even public education campaigns influence social norms. Click on the images below for more information about how the legalization of medical and recreational marijuana affect social norms.

Colorado's Harm Reduction Ad Campaign