The University of West Florida recognizes social media and networking as a valuable marketing and communications tool. In order to operate within these mediums effectively, UWF has developed social media guidelines to ensure that interactions on behalf of UWF represent the university's best interests. The guidelines will be periodically updated to reflect the latest social media trends and best practices. The University of West Florida Social Media Guidelines apply to social media accounts created by faculty, staff and current students on behalf of UWF groups, departments, programs, other organizational units, etc.
UWF Marketing & Creative Services maintains various social media accounts to market and communicate news about the university, including: the official UWF Facebook page (Facebook.com/WestFL), Flickr (Flickr.com/UWF), Instagram (Instagram.com/uwf), Twitter (Twitter.com/UWF) and YouTube (YouTube.com/UWF).
Departments and other UWF entities may choose to develop their own accounts within the various social media outlets. The following information includes an overview of social media and outlines university guidelines regarding social media activity on behalf of UWF and best practices to consider when posting about UWF.
What is Social Media?
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
Collaborate with University Marketing and Creative Services.
Be consistent with UWF's brand.
Monitor, update and engage responsibly.
Post accurate and useful information.
Be a valued member.
If you have suggestions or are unsure about what information to post or what social media platform would be best to get your message out, contact firstname.lastname@example.org.