Mission

To create and maintain a dynamic Web environment that targets the university’s key audiences (publics) through compelling design, intuitive navigation, current content and consistent presentation, while reflecting the uniqueness of our learning environment.

1. Navigation

Goal: Establish consistent and intuitive navigation standards throughout all uwf.edu pages.

 Imperatives:

• Provide UWF Web templates to university Web developers in standardized file formats.
• Enforce the use of a standards checklist by university Web developers that lists essential elements that must be included on each Web page, specifying placement, color and navigation of these elements.
• Ensure that external users can access the most sought-after information within three “clicks” from the UWF main page.

 2. Design

Goal: Create consistent design, navigation and presentation of content throughout all uwf.edu pages.

 Imperatives:

• Provide templates and style sheets in standardized file formats for Web developers. Templates will compliment the new design of uwf.edu main page.
• Provide and promote the use of a checklist of navigation standards and essential design elements that must be included on each Web page to all university Web developers.
• Provide and promote the use of current UWF images and graphics to university Web developers for use on their sites.

3. Content

Goal: Develop a consistent message and “voice” for UWF Web content throughout all uwf.edu pages.

Imperatives:

• Require Web developers to remove content from uwf.edu that is solely intended for an internal UWF audience. Internal-only content will be available to the UWF community through Argus.
• Discourage Web developers from using non-approved taglines or slogans on individual, departmental Web pages.
• Enforce the use of standard style guidelines for editing text (Associated Press Style Guide), avoiding the use of acronyms not familiar to external users.
• Provide Web developers with approved message points that communicate UWF’s marketing strategy.
• Provide Web developers with template options that encourage consistent organization of content.
• Encourage users to develop academic-related content consistent with the university catalog.

4. Technical Standards

Goal: Formulate technical standards for developing and reviewing uwf.edu Web pages.

Imperatives:

• Provide training to university Web developers and Web contacts in using approved, standardized applications.
• Specify maximum file sizes for pages and individual graphic elements in order to optimize download times.
• Require that all uwf.edu pages be tested and functional on all major operating systems (platforms) and Web browsers.
• Provide guidelines to Web developers to help ensure that external users can easily find uwf.edu Web pages and individual content by using search engines, including the UWF search function.
• Provide specifications to Web developers to meet minimum ADA standards.

5. Maintenance

Goal: Ensure that uwf.edu has current, useful, accurate and frequently updated content throughout all pages.

Imperatives:

• Identify and maintain a list of UWF Web contacts (each must be a full-time employee) responsible for updating content of each site within uwf.edu.
• Institute a process for Web contacts to regularly review, update and delete obsolete information from their sites.
• Institute a process for the Web team to regularly review uwf.edu Web pages to ensure compliance with approved standards and to suggest improvements.
• Provide and use WebTrends statistics to research Web site usage.

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