Chapter 10 - Developing E-Business Solutions

The author does an excellent job of introducing the process of E-Business system development. Of particular interest is "The Systems Approach" which begins on page 404. You will want to return to chapter 1 notes and reread the pages on systems and feedback concepts. Figure 10.2 illustrates the systemic nature of E-Business system development and the role of feedback. The key point with regard to systems thinking is the integrative nature of IS/IT and system design. Subsystem goal congruency, which the author fails to mention, is the driving force behind systems thinking. ALL subsystems MUST work together to directly support the purpose (goal) of the SYSTEM, which is the entire organization.

The systems thinking concept must be kept firmly in mind as you read the chapter and the information on this page. E-Business systems do not exist in a vacuum. All subsystems within the organization must be designed, developed, implemented, and maintained within the context of the entire system. To do otherwise is to harm the system at the expense of the subsystem being developed. It is management's responsibility to ensure that systems thinking is utilized throughout the E-Business Systems Development process.

BTW, those of you who find this stuff interesting will want to consider:


Additional Perspectives on E-Business Systems Development

Why, you ask, do you need another perspective on E-Business systems development? Didn't you pay enough money for the text? Didn't the author cover the topic like the dew covers Dixie? The answer, as with all things computer related, is Yes and No. Yes, the author provides an excellent introduction to system development, particularly from an Internet-Intranet-Extranet perspective. But (always a "but") the author (IMHO) "ran out of space" in the text and didn't cover in sufficient detail some of the basic concepts of E-Business system development. The information provided here by your humble instructor is intended to provide additional information to supplement the text and increase your understanding of your responsibilities as a manager when serving on an E-Business system development team.

We finally arrive at the point in the IT/IS development process where we are ready to design specific information systems, often referred to as applications. The managerial decision making process developed in Chapter 9 provides a basis for identifying information requirements. This chapter provides an introduction to various methods of system development, which are in fact detailed information requirements determination processes. I hope that all of you will find this interesting and that you will want to take ISM4113, Business Systems Development, in the future. The entire course is devoted to examining and practicing the concepts introduce here.

Why, you may ask, do you need to know how to develop an IS? Turban, McLean, and Wetherbe (three IS/IT heavyweights, text on reserve in library) provide the answer: "Since specific organizational environments and general technologies change over time, organizations need new systems, or major revisions to existing systems, to continue to meet their objectives. Therefore system development is an ongoing process in all organizations that use it." Systemically, existing systems are constantly under stress from managers who have new and changing information requirements. These information requirements force the existing systems to adapt, to change to accommodate the stress. Managers, and specifically their new and changing information requirements, are the reason why system development is an important concept to know.

A second reason is that studies have shown over and over that managers are best suited to lead the system development process. Managers can best define their information requirements and the business processes that both generate and use the information. User participation in the development process also ensures complete knowledge of the systems, leading to higher levels of acceptance of the resulting systems and satisfaction with the use of the systems.

The following figure, from Davis and Olson (on reserve in the library, chapters 9 and 10 are particularly good), page 97, illustrates the System Development process from an overall perspective. Reality is defined in terms of the organization, its managers and other personnel, and its environment including competitors and customers. We can look at reality in terms of the Competitive Forces Model in figure 2.2, page 50. From reality managers conceive mental models of how the organization ought to operate. These models are refined by managers into SOPs and specific procedures for conducting business. The mental models form the basis for logical system design. The logical system design converts the mental models into formally defined models that specify system outputs, inputs, database requirements, and procedures (see below). The models represent how the IS is supposed to operate. It is important that managers either completely design the logical models or lead the process. The logical models form the basis for physical system design. Computer analysts and programmers convert the logical models into physical models, called programs and data file definitions. The programs are installed onto a computer and data are acquired by the programs. The programs and data constitute the physical system and data storage.

It is important to understand two points. First, the physical system design can be no better than the logical system design from which it is developed. Second, the logical system design must be developed by mangers who understand reality and the mental models from which it is developed.

With this overview of system development, we are ready to examine in greater detail the various activities that define the process. Specific points in Chapter 10 include:


Developing Your E-Business Web Page

Finally, as an overall guide, you will want to look at "Ten Best Practices of Online Retailing," by Philip Bannister. This brief article (3 pages) provides ten specific guidelines for designing and developing an E-Business web site. Good reading to get you ready WHEN the boss calls you in for some brainstorming.


Summary

This chapter provides an excellent overview of the IS development process. Regardless of the specific method utilized, the primary point is that the process must be managed, and it is the responsibility of the managers for whom the IS is being developed to manage the entire process.


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